Top Ads on Queen Mary University of London

Queen Mary University of London Background Introduction:

We are one of the UK's leading research universities, committed to improving social justice and achieving the previously unthinkable.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Queen Mary University of London has been advertising and marketing on Facebook for many years. And Queen Mary University of London has placed 56 of ads on the Facebook platform in the last month. In the past few years,Queen Mary University of London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Queen Mary University of London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Queen Mary University of London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Queen Mary University of London.

BigSpy

1.Queen Mary University of London Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Queen Mary University of London  Queen Mary University of London  Queen Mary University of London
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Queen Mary University of London Marketing Objectives Analysis: 

Queen Mary University of London has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Queen Mary University of London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Queen Mary University of London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Medicine MBBS Malta  Medicine MBBS Malta Queen Mary University of London 
Ad Copy Text  Want to study a top 10 UK medical degree in the sun? Check out our outstanding degree with a truly i...  Study a Medicine MBBS Malta degree with Barts London and get a Medical degree with a truly internati...  Our Medicine MBBS degree was born in London but can be delivered in our Malta campus.
Link Description  Everyone could be the one  Everyone could be the one  N/A
Website Link  www.qmul.ac.uk  www.qmul.ac.uk  www.qmul.ac.uk
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 125  117  86
Like 89  1424  5463

Queen Mary University of London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Queen Mary University of London Top 1 ads got 89 likes. Queen Mary University of London uses a sentence with the finishing touch title: “Medicine MBBS Malta”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Queen Mary University of London shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Queen Mary University of London should continue to optimize the ad content.

3.Queen Mary University of London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-04-08-2020-05-25  2020-04-08-2020-05-25  2020-03-15-2020-05-25
Landing Page Link  https://www.qmul.ac.uk/malta/malta-track/?utm_source=facebook&utm_medium=video&utm_campaign=HL_Malta_2020_UK&utm_term=Prospecting&utm_content=UG_instant_play  https://www.qmul.ac.uk/malta/malta-track/?utm_source=facebook&utm_medium=video&utm_campaign=HL_Malta_2020_tier_2&utm_term=Prospecting&utm_content=UG_instant_play   https://www.qmul.ac.uk/undergraduate/coursefinder/courses/2020/medicine-malta-5-year-programme/?utm_source=facebook&utm_medium=carousel&utm_campaign=HL_Malta_2020_tier_2&utm_term=Prospecting&utm_content=UG_carousel_1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Queen Mary University of London are successful.

Queen Mary University of London Creative Analysis: 

Queen Mary University of London placed a Video ad in 2020-04-08-2020-05-25, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Queen Mary University of London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Algeria  Algeria,Morocco  Algeria,Tunisia,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Queen Mary University of London has the best conversion in Morocco,Algeria, and can advertise more in Morocco,Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Queen Mary University of London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-08-2020-05-25  2020-04-08-2020-05-25  2020-03-15-2020-05-25
During  48 days  48 days 72 days 
Like  89  1424  5463
Share  2  35  21
Comment  8  54  56

Advertising effectiveness is a direct manifestation of advertising. Queen Mary University of London ‘s Top 1 ad received 89 likes, 2 shares, 8 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Queen Mary University of London, helping Queen Mary University of London to grasp the ad data more clearly.