Top Ads on Quay Australia

Quay Australia Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Quay Australia has been advertising and marketing on Facebook for many years. And Quay Australia has placed 232 of ads on the Facebook platform in the last month. In the past few years,Quay Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Quay Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Quay Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Quay Australia.

BigSpy

1.Quay Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Quay Australia  Quay Australia  Quay Australia
Page Categories  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store  Sunglasses & Eyewear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Quay Australia Marketing Objectives Analysis: 

Quay Australia has been operating in Sunglasses & Eyewear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Quay Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Quay Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FIND YOUR QUAYS  Find your Quays. Find your Quays. 
Ad Copy Text  Community is Quay Introducing the Pride Collection A spectrum of OG favorites with limited-edition...  Find the perfect sunnies + blue light glasses for your face to express your selfie again, and again,...  Scrolling with the homies Block potentially harmful light from digital screens with blue light glass...
Link Description  THE PRIDE COLLECTION A SPECTRUM OF OG FAVOURITES FT. LIMITED-EDITION REFLECTIVE, RAINBOW LENSES.  N/A  N/A
Website Link  www.quayaustralia.co.uk  www.quayaustralia.eu  www.quayaustralia.eu
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 184  111  103
Like 11  9  37

Quay Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Quay Australia Top 1 ads got 11 likes. Quay Australia uses a sentence with the finishing touch title: “FIND YOUR QUAYS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Quay Australia shared 184 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Quay Australia should continue to optimize the ad content.

3.Quay Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-18-2020-06-18  2020-05-12-2020-06-18  2020-05-12-2020-06-16
Landing Page Link  https://www.quayaustralia.co.uk/collections/pride?utm_source=dtc_facebook&utm_medium=paidsocial&utm_campaign=remarketing&fbclid=IwAR0Q80MRI3IDlV11-LCoYgxSkd2w86_mU71VOT2uQG5tzte4Q2f6T4awEyY  https://www.quayaustralia.eu/pages/face-shape?utm_source=dtc_facebook&utm_medium=paidsocial&utm_campaign=prospecting&fbclid=IwAR3LeWdDXhiS9TlMi0lpH8TsLd2XCcFsertfx1YAwcdW6W3dbFsWOjqbuSQ   https://www.quayaustralia.eu/collections/blue-light

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Quay Australia are successful.

Quay Australia Creative Analysis: 

Quay Australia placed a Image ad in 2020-06-18-2020-06-18, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Quay Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  France
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Quay Australia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Quay Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-12-2020-06-18  2020-05-12-2020-06-16
During  1 days  38 days 36 days 
Like  11  9  37
Share  0  0  1
Comment  0  0  5

Advertising effectiveness is a direct manifestation of advertising. Quay Australia ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Quay Australia, helping Quay Australia to grasp the ad data more clearly.