Top Ads on Qonto

Qonto Background Introduction:

La neo-banca per le imprese, le startup e i liberi professionisti • Apri un conto corrente business 100 % online, semplice da utilizzare ed efficace.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Qonto has been advertising and marketing on Facebook for many years. And Qonto has placed 440 of ads on the Facebook platform in the last month. In the past few years,Qonto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Qonto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Qonto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Qonto.

BigSpy

1.Qonto Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Qonto  Qonto  Qonto
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Qonto Marketing Objectives Analysis: 

Qonto has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Qonto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Qonto Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Qonto, le compte pour les créateurs d'entreprise  Qonto · À partir de 9€ / mois Qonto · La néobanque des entreprises et indépendants 
Ad Copy Text  Besoin de gérer facilement et rapidement vos finances, votre comptabilité ou encore vos notes de f...  Marre de votre banque ? Besoin de gérer facilement et rapidement vos finances, votre comptabilité ...  Besoin de gérer facilement et rapidement vos finances, votre comptabilité ou encore vos notes de f...
Link Description  Déjà plus de 18.000 entrepreneurs ont créé leurs sociétés sur Qonto  Comme plus de 75 000 entreprises, faites confiance à Qonto !  Comme plus de 75 000 entreprises, faites confiance à Qonto !
Website Link  qonto.eu  qonto.eu  qonto.eu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 171  219  195
Like 41  23  2

Qonto Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Qonto Top 1 ads got 41 likes. Qonto uses a sentence with the finishing touch title: “Qonto, le compte pour les créateurs d'entreprise”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Qonto shared 171 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Qonto should continue to optimize the ad content.

3.Qonto Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-22-2020-06-20  2020-01-06-2020-06-20  2020-06-15-2020-06-20
Landing Page Link  https://qonto.eu/fr?utm_source=facebook&utm_medium=pa+bfm-conv&utm_campaign=%7B%7Bcampaign.name%7D%7D  https://qonto.eu/fr?utm_source=facebook&utm_medium=pa-cons&utm_campaign=%5BFR+%F0%9F%87%AB%F0%9F%87%B7%5D+%5BPA:+cons%5D+-+Pricing   https://qonto.eu/fr?utm_source=facebook&utm_medium=bfm-pa-tofu&utm_campaign=%7B%7Bcampaign.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Qonto are successful.

Qonto Creative Analysis: 

Qonto placed a Carousel ad in 2020-04-22-2020-06-20, and got 41 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Qonto Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Moldavia,Italy,Portugal...  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Qonto has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Qonto Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-06-20  2020-01-06-2020-06-20  2020-06-15-2020-06-20
During  60 days  167 days 6 days 
Like  41  23  2
Share  1  2  0
Comment  3  4  0

Advertising effectiveness is a direct manifestation of advertising. Qonto ‘s Top 1 ad received 41 likes, 1 shares, 3 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Qonto, helping Qonto to grasp the ad data more clearly.