Top Ads on Qlik

Qlik Background Introduction:

At Qlik, we optimize Business Intelligence (BI) by harnessing the collective intelligence of people across an organization. We focus on empowering people—by enabling everyone in an organization to see the whole story that lives within their data.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Qlik has been advertising and marketing on Facebook for many years. And Qlik has placed 166 of ads on the Facebook platform in the last month. In the past few years,Qlik has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Qlik on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Qlik. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Qlik.

BigSpy

1.Qlik Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Qlik  Qlik  Qlik
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Qlik Marketing Objectives Analysis: 

Qlik has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Qlik best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Qlik Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Qlik  Qlik Qlik 
Ad Copy Text  El CEO, el CMO y el Chief Product Officer de Qlik e IDC explorarán las últimas tendencias e in...  Il CEO di Qlik, il CMO, il Chief Product Officer e IDC illustreranno i trend e le innovazioni più...  110+ breakout sessions and customer presentations. Tracks for data integration, analytics and more.
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 131  128  99
Like 34  76  2

Qlik Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Qlik Top 1 ads got 34 likes. Qlik uses a sentence with the finishing touch title: “Qlik”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Qlik shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Qlik should continue to optimize the ad content.

3.Qlik Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-10  2020-05-31-2020-06-10  2020-06-08-2020-06-08
Landing Page Link  https://www.facebook.com/qlik/?_sref_=10163503195290203&refid=28&_ft_=adid.23844800740280306:qid.6836873976103837779:mf_story_key.6711743056303536782:is_sponsored.1:ei.AI@AQJtuAIBWNgeEVPjYNbMP2vRxZ4Rc5w4XDl9mKOITO-3u6rsnWApvm49BoSPAnoWX3fjt_1yPNadL724OxIGTp_B:top_level_post_id.10163503195285203:content_owner_id_new.14400365202:page_id.14400365202:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591833246:filter.h_nor:tds_flgs.3:actrs.14400365202:page_insights.%7B%2214400365202%22:%7B%22page_id%22:14400365202,%22page_id_type%22:%22page%22,%22actor_id%22:14400365202,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590081942,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163503195285203%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:14400365202,%22page_id%22:14400365202,%22post_id%22:10163503195285203,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.facebook.com/qlik/?_sref_=10163504640610203&refid=7&_ft_=adid.23844801879970306:qid.6836696370480984714:mf_story_key.5791446793988488840:is_sponsored.1:ei.AI@AQIHi3XTF6hE4bJttHJ6HI8vvF2WUI6ixQrhkPAKn_lfBFFIyhEfAy1wvmE84Y5PosYArYQQFjorfyv0ln0-KqIq:top_level_post_id.10163504640605203:content_owner_id_new.14400365202:page_id.14400365202:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591792415:filter.h_nor:tds_flgs.3:actrs.14400365202:page_insights.%7B%2214400365202%22:%7B%22page_id%22:14400365202,%22page_id_type%22:%22page%22,%22actor_id%22:14400365202,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590099812,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163504640605203%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:14400365202,%22page_id%22:14400365202,%22post_id%22:10163504640605203,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/qlik/?_sref_=10163503208240203&refid=28&_ft_=adid.23844800774620306:qid.6836224693012762121:mf_story_key.-6599531010884220257:is_sponsored.1:ei.AI@AQKLRt13oUgKtE_RClsw-beZXBzrpPfzY4lii6X32LA7USd_Yf2sblyQSQ0lh4aHQvzKifaAJ4-5KK6ytYst7Lyb:top_level_post_id.10163503208235203:content_owner_id_new.14400365202:page_id.14400365202:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591682265:filter.h_nor:tds_flgs.3:actrs.14400365202:page_insights.%7B%2214400365202%22:%7B%22page_id%22:14400365202,%22page_id_type%22:%22page%22,%22actor_id%22:14400365202,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590082099,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10163503208235203%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:14400365202,%22page_id%22:14400365202,%22post_id%22:10163503208235203,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Qlik are successful.

Qlik Creative Analysis: 

Qlik placed a Image ad in 2020-05-28-2020-06-10, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Qlik Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Qlik has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Qlik Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-10  2020-05-31-2020-06-10  2020-06-08-2020-06-08
During  14 days  11 days 1 days 
Like  34  76  2
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Qlik ‘s Top 1 ad received 34 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Qlik, helping Qlik to grasp the ad data more clearly.