Top Ads on Qconcursos

Qconcursos Background Introduction:

Tudo para você conquistar o seu cargo público

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Qconcursos has been advertising and marketing on Facebook for many years. And Qconcursos has placed 95 of ads on the Facebook platform in the last month. In the past few years,Qconcursos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Qconcursos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Qconcursos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Qconcursos.

BigSpy

1.Qconcursos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Qconcursos  Qconcursos  Qconcursos
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Qconcursos Marketing Objectives Analysis: 

Qconcursos has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Qconcursos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Qconcursos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  As novidades não param!  Utilize o cupom 40RENOVA e garanta 40% OFF! SOMENTE HOJE! 
Ad Copy Text   Nossa intenção é proporcionar a oportunidade para um número cada vez maior de pessoas se prepar...   Agora você pode aproveitar todos os benefícios do NOVO Premium com um superdesconto! Todos os ...   Está nas suas mãos, faça a sua Assinatura Ilimitada Digital por 12x de R$ 74,90 e ganhe mais 2 m...
Link Description  .  .  N/A
Website Link  www.qconcursos.com  www.qconcursos.com  www.qconcursos.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 675  681  472
Like 260  66  38

Qconcursos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Qconcursos Top 1 ads got 260 likes. Qconcursos uses a sentence with the finishing touch title: “As novidades não param!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Qconcursos shared 675 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Qconcursos should continue to optimize the ad content.

3.Qconcursos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-09-2020-06-17  2020-06-09-2020-06-12  2020-06-05-2020-06-08
Landing Page Link  https://www.qconcursos.com/assinatura-ilimitada?utm_source=facebook&utm_medium=cpc&utm_campaign=ilimitada-digital&utm_term=venda&utm_content=post-mensal  https://www.qconcursos.com/planos-de-assinatura?coupon_code=40RENOVA&utm_source=facebook&utm_medium=cpc&utm_campaign=40off&utm_term=premium&utm_content=post&fbclid=IwAR0Tt4WKr8ZGP1bL_XecMCxBi7_3GB9t4WQlmGFjWxEfw4Jz73UWteukl5U   https://www.qconcursos.com/assinatura-ilimitada?utm_source=facebook&utm_medium=cpc&utm_campaign=ilimitada-digital&utm_term=venda&utm_content=facebook-video

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Qconcursos are successful.

Qconcursos Creative Analysis: 

Qconcursos placed a Image ad in 2020-06-09-2020-06-17, and got 260 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Qconcursos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Brazil
Language  N/A  N/A  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Qconcursos has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Qconcursos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-06-09-2020-06-12  2020-06-05-2020-06-08
During  9 days  4 days 4 days 
Like  260  66  38
Share  5  1  3
Comment  13  4  0

Advertising effectiveness is a direct manifestation of advertising. Qconcursos ‘s Top 1 ad received 260 likes, 5 shares, 13 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Qconcursos, helping Qconcursos to grasp the ad data more clearly.