Top Ads on Qatar Airways
Qatar Airways Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Qatar Airways has been advertising and marketing on Facebook for many years. And Qatar Airways has placed 1088 of ads on the Facebook platform in the last month. In the past few years,Qatar Airways has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Qatar Airways on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Qatar Airways. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Qatar Airways.
1.Qatar Airways Top 3 Ads Basic Understanding
|Name||Qatar Airways||Qatar Airways||Qatar Airways|
|Page Categories||Airline Company||Airline Company||Airline Company|
Qatar Airways Marketing Objectives Analysis:
Qatar Airways has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Qatar Airways best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Qatar Airways Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||سافر باطمئنان مع الخطوط الجوية التي يمكنك الاعتماد عليها||Accédez rapidement à Silver||Letovi iz Beograda počinju 01. jula 2020.|
|Ad Copy Text||-||Enjoy 7,500 Qmiles and 50 Qpoints on your first flight* when you join Privilege Club.||Kada treba da putujete, možete se osloniti na nas. I dok vas očekujemo na letu, nudimo vam više i...|
|Link Description||اكتشف العديد من الوجهات التي كنت بانتظار السفر إليها، مع شبكة وجهاتنا المتنامية والموثوقة.||Laissez vous inspirer par le Privilege Club de Qatar Airways||Letovi iz Beograda počinju 01. jula 2020.|
|Text Word Count||447||85||206|
Qatar Airways Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Qatar Airways Top 1 ads got 135 likes. Qatar Airways uses a sentence with the finishing touch title: “سافر باطمئنان مع الخطوط الجوية التي يمكنك الاعتماد عليها”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Qatar Airways shared 447 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Qatar Airways should continue to optimize the ad content.
3.Qatar Airways Top 3 Ads Creative Selection
|Landing Page Link||https://www.qatarairways.com/ar/where-will-you-go.html?CID=RSALL317540||https://www.qatarairways.com/en/Privilege-Club/join-now.html?portalUpgrade=false&promoCode=JOIN2020&?CID=RSIN333850||https://www.qatarairways.com/sr-rs/travel-with-confidence.html?cid=SMRS547540&utm_source=facebook&utm_medium=cpc&utm_campaign=Hunch-Traffic-Automated-Destinations-Static-June_2020&utm_term=Hunch-Traffic-Automated-Destinations-Static-June_2020-Mobile&utm_content=Hunch-Traffic-Automated-Destinations-Static-June_2020-Mobile-BEG:LAX&utm_id=aa2c41ef-9a12-42da-825c-68cb3ad1f34b&fbclid=IwAR2Aw4er0qTlJWMDRAPq6axnNCwnsmOYfV_GwtDIAOteNeqPLaXgayAi-gQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Qatar Airways are successful.
Qatar Airways Creative Analysis:
Qatar Airways placed a Video ad in 2020-06-16-2020-06-19, and got 135 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Qatar Airways Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Qatar Airways has the best conversion in Morocco,Tunisia, and can advertise more in Morocco,Tunisia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Qatar Airways Top 3 Ads Performance Display
|During||4 days||12 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Qatar Airways ‘s Top 1 ad received 135 likes, 4 shares, 5 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Qatar Airways, helping Qatar Airways to grasp the ad data more clearly.