Top Ads on Qantas

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Qantas has been advertising and marketing on Facebook for many years. And Qantas has placed 298 of ads on the Facebook platform in the last month. In the past few years,Qantas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Qantas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Qantas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Qantas.

BigSpy

1.Qantas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Qantas  Qantas  Qantas
Page Categories  Airline Company  Airline Company  Airline Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Qantas Marketing Objectives Analysis: 

Qantas has been operating in Airline Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Qantas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Qantas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join Qantas Business Rewards free by 30 June  Be rewarded for doing business The Economist Newspaper | Official Subscription Site‎ 
Ad Copy Text  Join free by 30 June and your everyday business spend could earn you a share of 20 million Qantas Po...  Join free and be rewarded with a share of 20 million Qantas Points when you turn your everyday busin...  Subscribe to The Economist before June 30. Conditions apply.
Link Description  Membership, offer and Qantas Points subject to T&Cs  Membership, offer and Qantas Points subject to T&Cs  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  SUBSCRIBE
Text Word Count 104  131  60
Like 49  33  43

Qantas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Qantas Top 1 ads got 49 likes. Qantas uses a sentence with the finishing touch title: “Join Qantas Business Rewards free by 30 June”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Qantas shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Qantas should continue to optimize the ad content.

3.Qantas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-04-2020-06-18  2020-05-04-2020-06-18  2020-05-27-2020-06-18
Landing Page Link  https://www.discover.qantasbusinessrewards.com/?utm_source=RPMedia&utm_medium=SG1&utm_campaign=EOFY2020&utm_content=facebook&utm_term=learnmore  https://www.discover.qantasbusinessrewards.com/?utm_source=RPMedia&utm_medium=SG1&utm_campaign=EOFY2020&utm_content=facebook&utm_term=learnmore   https://subscription.economist.com/DE/EngCore/Ecom/Default

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Qantas are successful.

Qantas Creative Analysis: 

Qantas placed a Image ad in 2020-05-04-2020-06-18, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Qantas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  New Zealand,Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Qantas has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Qantas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-06-18  2020-05-04-2020-06-18  2020-05-27-2020-06-18
During  46 days  46 days 20 days 
Like  49  33  43
Share  1  1  1
Comment  3  1  2

Advertising effectiveness is a direct manifestation of advertising. Qantas ‘s Top 1 ad received 49 likes, 1 shares, 3 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Qantas, helping Qantas to grasp the ad data more clearly.