Top Ads on QUT (Queensland University of Technology)

QUT (Queensland University of Technology) Background Introduction:

This is the official page for QUT (Queensland University of Technology) - a university for the real world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

QUT (Queensland University of Technology) has been advertising and marketing on Facebook for many years. And QUT (Queensland University of Technology) has placed 101 of ads on the Facebook platform in the last month. In the past few years,QUT (Queensland University of Technology) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for QUT (Queensland University of Technology) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for QUT (Queensland University of Technology). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from QUT (Queensland University of Technology).

BigSpy

1.QUT (Queensland University of Technology) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  QUT (Queensland University of Technology)  QUT (Queensland University of Technology)  QUT (Queensland University of Technology)
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

QUT (Queensland University of Technology) Marketing Objectives Analysis: 

QUT (Queensland University of Technology) has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. QUT (Queensland University of Technology) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.QUT (Queensland University of Technology) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meet us online  QUT Bachelor of Laws Make a mid-year resolution. 
Ad Copy Text  Are you planning to study abroad? ✈️‍‍ If yes, then now is your chance to learn more about ...  There's more to law at QUT. Learn how the law is being disrupted through technology. Apply for mid-y...  Don't delay. Apply for mid-year entry today and start uni in July.
Link Description  Register to attend virtual event  Apply by 28 May  Find your course
Website Link  www.qut.edu.au  www.qut.edu.au  www.qut.edu.au
CTA  LEARN_MORE  LEARN_MORE  APPLY_NOW
Text Word Count 134  120  66
Like 9  2  50

QUT (Queensland University of Technology) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. QUT (Queensland University of Technology) Top 1 ads got 9 likes. QUT (Queensland University of Technology) uses a sentence with the finishing touch title: “Meet us online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. QUT (Queensland University of Technology) shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. QUT (Queensland University of Technology) should continue to optimize the ad content.

3.QUT (Queensland University of Technology) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-05-29  2020-03-31-2020-05-22  2020-04-26-2020-05-21
Landing Page Link  https://www.qut.edu.au/study/events/qut-in-malaysia?international&utm_source=social_post_paid&utm_medium=facebook&utm_campaign=quti_in_market_event&spad=in_market_event_malaysia  https://www.qut.edu.au/courses/bachelor-of-laws-honours?utm_medium=image&utm_source=facebook&utm_campaign=law_undergraduate_midyear_bcm&utm_content=QULA226_Law_Mid-Year_static_04__facebook_1200x1202_NSL   https://www.qut.edu.au/study/options/mid-year?utm_medium=image&utm_source=facebook&utm_campaign=qut_undergraduate_midyear_bcm&utm_content=QUTC3058_07_Generic_facebook_1200x1200_NSL

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by QUT (Queensland University of Technology) are successful.

QUT (Queensland University of Technology) Creative Analysis: 

QUT (Queensland University of Technology) placed a Image ad in 2020-05-26-2020-05-29, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.QUT (Queensland University of Technology) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Nepal  Nepal
Language  Italian  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

QUT (Queensland University of Technology) has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.QUT (Queensland University of Technology) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-29  2020-03-31-2020-05-22  2020-04-26-2020-05-21
During  4 days  53 days 26 days 
Like  9  2  50
Share  1  0  20
Comment  1  0  14

Advertising effectiveness is a direct manifestation of advertising. QUT (Queensland University of Technology) ‘s Top 1 ad received 9 likes, 1 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for QUT (Queensland University of Technology), helping QUT (Queensland University of Technology) to grasp the ad data more clearly.