Top Ads on QS Top MBA

QS Top MBA Background Introduction:

www.TopMBA.com learn about MBAs and meet the best business schools in the world.Read the QS Jobs & Salary Trends Report 2013/14 here: www.TopMBA.com/Jobs

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

QS Top MBA has been advertising and marketing on Facebook for many years. And QS Top MBA has placed 211 of ads on the Facebook platform in the last month. In the past few years,QS Top MBA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for QS Top MBA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for QS Top MBA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from QS Top MBA.

BigSpy

1.QS Top MBA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  QS Top MBA  QS Top MBA  QS Top MBA
Page Categories  Education Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

QS Top MBA Marketing Objectives Analysis: 

QS Top MBA has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. QS Top MBA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.QS Top MBA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Meet top ranked MBA programs  NYC's Virtual MBA Event 1-on-1 Online MBA Event 
Ad Copy Text  Have you found yourself sitting around wishing for a better job or a different career? It's time to ...  In this virtual world, you're only a few clicks away from booking meetings with Baruch, Fordham, St....  Join UCLA, Cornell, Haas, Stanford & Wharton MBA alumni for a virtual panel discussion presented by ...
Link Description  Cambridge, HEC-Paris, IE, ISB & more  Access $7M in scholarships  Access to $7M in Scholarships
Website Link  www.topmba.com  www.topmba.com  www.topmba.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 255  394  358
Like 89  1  0

QS Top MBA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. QS Top MBA Top 1 ads got 89 likes. QS Top MBA uses a sentence with the finishing touch title: “Meet top ranked MBA programs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. QS Top MBA shared 255 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. QS Top MBA should continue to optimize the ad content.

3.QS Top MBA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-17  2020-05-28-2020-06-11  2020-06-08-2020-06-11
Landing Page Link  https://www.topmba.com/events/qs-connect-1-2-1/africa/nigeria?utm_source=facebook&utm_medium=cpc&utm_campaign=VWMT_S20_AF_Lagos_Int&partnerid=2583  https://www.topmba.com/events/qs-connect-1-2-1/usa-canada/new-york?utm_source=facebook&utm_medium=cpc&utm_campaign=VWMT_S20_NA_NewYork_Int&partnerid=2583   https://www.topmba.com/events/qs-connect-1-2-1/usa-canada/west-coast-usa?utm_source=facebook&utm_medium=cpc&utm_campaign=VWMT_S20_NA_WestCoast_LAPA&partnerid=2583

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by QS Top MBA are successful.

QS Top MBA Creative Analysis: 

QS Top MBA placed a Image ad in 2020-06-01-2020-06-17, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.QS Top MBA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nigeria  United States  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

QS Top MBA has the best conversion in Nigeria, and can advertise more in Nigeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.QS Top MBA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-17  2020-05-28-2020-06-11  2020-06-08-2020-06-11
During  17 days  15 days 4 days 
Like  89  1  0
Share  3  0  0
Comment  6  0  0

Advertising effectiveness is a direct manifestation of advertising. QS Top MBA ‘s Top 1 ad received 89 likes, 3 shares, 6 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for QS Top MBA, helping QS Top MBA to grasp the ad data more clearly.