Top Ads on PwC Polska

PwC Polska Background Introduction:

Chcesz mieć wpływ na otaczającą rzeczywistość? Wybierz przyszłość w PwC. Szukamy osób o wysokim potencjale z różnych uczelni i wydziałów. Aplikuj: www.pwc.pl/kariera

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PwC Polska has been advertising and marketing on Facebook for many years. And PwC Polska has placed 88 of ads on the Facebook platform in the last month. In the past few years,PwC Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PwC Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PwC Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PwC Polska.

BigSpy

1.PwC Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PwC Polska  PwC Polska  PwC Polska
Page Categories  Business Consultant  Business Consultant  Business Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PwC Polska Marketing Objectives Analysis: 

PwC Polska has been operating in Business Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PwC Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PwC Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join the team! | PwC  Praca w obszarze #Technology PwC Senior Salesforce Business Consultant 
Ad Copy Text  Do you speak fluent Romanian, Bulgarian or Hungarian? Do you want to be part of an international tea...  Chcesz nadać tempo swojej karierze? Dołącz do PwC i rozwijaj się pod okiem ekspertów pracując ...  Do you have experience in the Salesforce area? We have a good feeling about this! We invite you to...
Link Description  As global game changers, our experts play big. Match your curiosity with continuous opportunities to learn, grow and make an impact.  Be a game changer  As global game changers, our experts play big. Match your curiosity with continuous opportunities to learn, grow and make an impact.
Website Link  www.pwc.pl  pwc.to  www.pwc.pl
CTA  LEARN_MORE  APPLY_NOW  APPLY_NOW
Text Word Count 188  127  214
Like 8  4  5

PwC Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PwC Polska Top 1 ads got 8 likes. PwC Polska uses a sentence with the finishing touch title: “Join the team! | PwC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PwC Polska shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PwC Polska should continue to optimize the ad content.

3.PwC Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-17  2020-04-07-2020-06-15  2020-04-15-2020-05-29
Landing Page Link  https://www.pwc.pl/en/career/job-search/description.html?wdjobreqid=143712WD&wdcountry=POL&wdjobsite=Global_Experienced_Careers&wdjd=simple&utm_medium=Paid&utm_source=Facebook&utm_campaign=FCU_AML_analyst_bulgarian_romanian_hungarian_gdansk  https://www.pwc.pl/pl/kariera/job-search/results.html?wdcountry=POL&wdjobtitle=salesforce&wdjobsite=Global_Campus_Careers%7CGlobal_Experienced_Careers   https://www.pwc.pl/pl/kariera/job-search/description.html?wdjobreqid=122910WD&wdcountry=POL&wdjobsite=Global_Experienced_Careers&wdjd=simple&utm_source=facebook&utm_medium=paid&utm_campaign=S_SF_TL_Wro-REK-

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PwC Polska are successful.

PwC Polska Creative Analysis: 

PwC Polska placed a Image ad in 2020-05-31-2020-06-17, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PwC Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Bangladesh  Bangladesh
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PwC Polska has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PwC Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-17  2020-04-07-2020-06-15  2020-04-15-2020-05-29
During  18 days  70 days 45 days 
Like  8  4  5
Share  2  5  1
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. PwC Polska ‘s Top 1 ad received 8 likes, 2 shares, 3 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PwC Polska, helping PwC Polska to grasp the ad data more clearly.