Top Ads on PvP

PvP Background Introduction:

PvP.com connects gamers from all over the world. Find players, create your team, coach players, or become a coash yourself and monetize your gaming skills.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PvP has been advertising and marketing on Facebook for many years. And PvP has placed 924 of ads on the Facebook platform in the last month. In the past few years,PvP has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PvP on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PvP. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PvP.

BigSpy

1.PvP Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PvP  PvP  PvP
Page Categories  App Page  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PvP Marketing Objectives Analysis: 

PvP has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PvP best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PvP Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2 Player Puzzle Game  Vetulus2 - Návrat PvP YUKA2 METİN2 TANITIM 
Ad Copy Text  Play against your friends and the best players in the world!  Co takhle pořádný Metin2 server, něco úplně nového? PREZENTACE - https://vetulus2.eu/presen...  7/24 oyun içinden ulaşabileceğiniz tecrübeli GM kadrosu 6 aylık parası peşin ödenmiş Editsi...
Link Description  N/A  Co takhle pořádný Metin2 server, něco úplně nového? PREZENTACE - https://vetulus2.eu/presentation JIŽ BRZY JSME TU PRO VÁS!  Yuka2 metin2 tanıtım videosu pvp server metin2 pvp server online
Website Link  play.google.com  vetulus2.eu  www.yuka2.tk
CTA  INSTALL_MOBILE_APP  LEARN_MORE  LEARN_MORE
Text Word Count 60  137  303
Like 25  697  2

PvP Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PvP Top 1 ads got 25 likes. PvP uses a sentence with the finishing touch title: “2 Player Puzzle Game”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PvP shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PvP should continue to optimize the ad content.

3.PvP Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-27-2020-06-17  2020-05-25-2020-06-17  2020-06-14-2020-06-17
Landing Page Link  https://play.google.com/store/apps/details?id=com.funtomic.matchmasters  https://vetulus2.eu/presentation   http://www.yuka2.tk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PvP are successful.

PvP Creative Analysis: 

PvP placed a Video ad in 2020-04-27-2020-06-17, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PvP Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Slovak,Czech  Turkey
Language  Turkish  Czech  Turkish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PvP has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PvP Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-17  2020-05-25-2020-06-17  2020-06-14-2020-06-17
During  52 days  24 days 4 days 
Like  25  697  2
Share  1  27  0
Comment  1  104  1

Advertising effectiveness is a direct manifestation of advertising. PvP ‘s Top 1 ad received 25 likes, 1 shares, 1 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PvP, helping PvP to grasp the ad data more clearly.