Top Ads on Pushpay

Pushpay Background Introduction:

At Pushpay, we build world-class giving and engagement solutions to help organizations grow their communities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pushpay has been advertising and marketing on Facebook for many years. And Pushpay has placed 77 of ads on the Facebook platform in the last month. In the past few years,Pushpay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pushpay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pushpay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pushpay.

BigSpy

1.Pushpay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pushpay  Pushpay  Pushpay
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pushpay Marketing Objectives Analysis: 

Pushpay has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pushpay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pushpay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Continuing to Connect Is Possible When Leveraging Technology That Fits Your Needs  Free E-book: Church Engagement in the Digital Age Continuing to Connect Is Possible When Leveraging Technology That Fits Your Needs 
Ad Copy Text  We’re offering our digital solution starting at $199 per month to help churches like yours stay co...  Who else wants to connect with their church community more meaningfully this year? Effectively reac...  We’re offering our digital solution starting at $199 per month to help churches like yours stay co...
Link Description  Your church can benefit from our digital giving and church app!  Download your free copy now  Your church can benefit from our digital giving and church app!
Website Link  grow.pushpay.com  grow.pushpay.com  grow.pushpay.com
CTA  LEARN_MORE  DOWNLOAD  LEARN_MORE
Text Word Count 330  584  330
Like 14  1  38

Pushpay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pushpay Top 1 ads got 14 likes. Pushpay uses a sentence with the finishing touch title: “Continuing to Connect Is Possible When Leveraging Technology That Fits Your Needs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pushpay shared 330 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pushpay should continue to optimize the ad content.

3.Pushpay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-11-2020-05-29  2020-05-01-2020-05-29  2020-05-17-2020-05-17
Landing Page Link  https://grow.pushpay.com/lp-demo-may-promo-sm.html?utm_medium=social-paid&utm_source=effective-spend&utm_content=contact-demo-request&utm_campaign=april-staying-connected&utm_term=faith--all--all--facebook--mel-prospecting--sme-lal--april-sme--lifestyle-a--static&_bf=%7Bcreative%7D  https://grow.pushpay.com/lp-ebook-definitive-guide-to-church-engagement.html   https://grow.pushpay.com/lp-demo-may-promo-sm.html?utm_medium=social-paid&utm_source=effective-spend&utm_content=contact-demo-request&utm_campaign=april-staying-connected&utm_term=faith--all--all--facebook--promo-remarketing--sme-promo--april-sme--lifestyle-a--static&_bf=%7Bcreative%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pushpay are successful.

Pushpay Creative Analysis: 

Pushpay placed a Image ad in 2020-05-11-2020-05-29, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pushpay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pushpay has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pushpay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-05-29  2020-05-01-2020-05-29  2020-05-17-2020-05-17
During  19 days  29 days 1 days 
Like  14  1  38
Share  5  2  7
Comment  1  2  8

Advertising effectiveness is a direct manifestation of advertising. Pushpay ‘s Top 1 ad received 14 likes, 5 shares, 1 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pushpay, helping Pushpay to grasp the ad data more clearly.