Top Ads on Purple

Purple Background Introduction:

We believe everyone deserves the best sleep ever. Using the only real innovation in beds in almost 90 years, Purple is here for you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Purple has been advertising and marketing on Facebook for many years. And Purple has placed 1334 of ads on the Facebook platform in the last month. In the past few years,Purple has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Purple on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Purple. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Purple.

BigSpy

1.Purple Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Purple  Purple  Purple
Page Categories  Author  Furniture  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  woocommerce

Purple Marketing Objectives Analysis: 

Purple has been operating in Author for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Purple best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Purple Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Yellow Tape [A Memoir] – Dreamscape  100-Night In-Home Trial One Teaspoon, Hundreds of Benefits 
Ad Copy Text  no setting  Take Comfort™ at home with the only mattress that's soft where you want it and firm where you need...  no setting
Link Description  We took shelter in dark closets and screamed like tiny Sirens until our eyes were bloodshot and bulging, our ears ringing, our faces slick in tears and mucus, and our legs were covered in urine. Chaperones in an obliged competition for who could scream the loudest and longest interval — to stop Ma...  Free Shipping & Returns  N/A
Website Link  www.trenchpeople.com  purple.com  c60purplepower.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 0  120  0
Like 0  29  0

Purple Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Purple Top 1 ads got 0 likes. Purple uses a sentence with the finishing touch title: “Yellow Tape [A Memoir] – Dreamscape”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Purple shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Purple should continue to optimize the ad content.

3.Purple Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-18-2020-06-19  2020-06-05-2020-06-19  2020-05-04-2020-06-19
Landing Page Link  https://www.trenchpeople.com/yellow-tape-a-memoir/  https://purple.com/mattresses?c3ch=Paid+Social&c3nid=Facebook-6183676489131-6183704623531-6183704624331&utm_medium=so&utm_source=fb&utm_term=pt&utm_campaign=1-PT-Conv-Matt-Benefit-HighestValue&fbclid=IwAR336so9PvEVGmfJT3Vidm6AjWNNRjlhEwp2OMGRSG9PsFOWLUUJ1CxaBNE   https://c60purplepower.com/?utm_source=facebook&utm_medium=sponsored_ad&utm_campaign=OD

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Purple are successful.

Purple Creative Analysis: 

Purple placed a Image ad in 2020-05-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Purple Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Purple has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Purple Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-19  2020-06-05-2020-06-19  2020-05-04-2020-06-19
During  33 days  15 days 47 days 
Like  0  29  0
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Purple ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Purple, helping Purple to grasp the ad data more clearly.