Top Ads on Pure Pilates

Pure Pilates Background Introduction:

Pure Pilates

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pure Pilates has been advertising and marketing on Facebook for many years. And Pure Pilates has placed 72 of ads on the Facebook platform in the last month. In the past few years,Pure Pilates has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pure Pilates on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pure Pilates. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pure Pilates.

BigSpy

1.Pure Pilates Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pure Pilates  Pure Pilates  Pure Pilates
Page Categories  Pilates Studio  Sports Club  Pilates Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pure Pilates Marketing Objectives Analysis: 

Pure Pilates has been operating in Pilates Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pure Pilates best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pure Pilates Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ajude a Pure Pilates a continuar ajudando as pessoas  Pure Pilates - בהנהלת רמית אטיאס Agende já uma aula experimental! 
Ad Copy Text   Ajude a Pure Pilates a continuar ajudando as pessoas Preparamos este vídeo especial acompanhado d...  no setting  Pilates é uma excelente atividade física para manter sua mente e seu corpo saudáveis. ✅ Mais co...
Link Description  N/A  N/A  N/A
Website Link  www.purepilates.com.br  www.facebook.com  www.purepilates.com.br
CTA  SIGN_UP    LEARN_MORE
Text Word Count 441  0  155
Like 557  4  17

Pure Pilates Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pure Pilates Top 1 ads got 557 likes. Pure Pilates uses a sentence with the finishing touch title: “Ajude a Pure Pilates a continuar ajudando as pessoas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pure Pilates shared 441 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pure Pilates should continue to optimize the ad content.

3.Pure Pilates Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-15-2020-04-15  2019-12-16-2019-12-17  2019-04-24-2019-04-24
Landing Page Link  https://www.purepilates.com.br/pilates-com-desconto?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=Ajude+a+Pure+%7C+S%C3%A3o+Paulo+%7C+Purchase+%7C+LAL5%25+%7C+Facebook&utm_content=09.04.2020+%7C+V%C3%ADdeo+Ajude+a+Pure+Facebook&fbclid=IwAR1sEan5DA2wDEwYDWd2U6K28F2rC_to6s11fArK76j4F5Wtnr8RGammC7c  https://www.facebook.com/PureStudioRamit/videos/490139648516704/   https://www.purepilates.com.br/aula-experimental?unidade=Avenida+Paulista+-+Brigadeiro

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pure Pilates are successful.

Pure Pilates Creative Analysis: 

Pure Pilates placed a Video ad in 2020-04-15-2020-04-15, and got 557 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pure Pilates Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Brazil
Language  Portuguese  N/A  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pure Pilates has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pure Pilates Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-04-15  2019-12-16-2019-12-17  2019-04-24-2019-04-24
During  1 days  2 days 1 days 
Like  557  4  17
Share  63  0  1
Comment  60  0  0

Advertising effectiveness is a direct manifestation of advertising. Pure Pilates ‘s Top 1 ad received 557 likes, 63 shares, 60 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pure Pilates, helping Pure Pilates to grasp the ad data more clearly.