Top Ads on Pure Gym

Pure Gym Background Introduction:

At PureGym we believe everyone should have the opportunity to enjoy a fit and healthy lifestyle. So we have made it simple, affordable & convenient!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pure Gym has been advertising and marketing on Facebook for many years. And Pure Gym has placed 67 of ads on the Facebook platform in the last month. In the past few years,Pure Gym has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pure Gym on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pure Gym. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pure Gym.

BigSpy

1.Pure Gym Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pure Gym  Pure Gym  Pure Gym
Page Categories  Sports & Recreation  Sports Team  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pure Gym Marketing Objectives Analysis: 

Pure Gym has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pure Gym best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pure Gym Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Γυμναστήριο Κούρος Αίγινα  PURE GYM PAL Γυμναστήριο Kούρος Αίγινα (Καλοκαίρι 2020) 
Ad Copy Text  -  -  Αλλάξαμε τα πάντα στο Γυμναστήριο μας! Πήγαμε έξω την α...
Link Description  Φωτεινή Μπήτρου  تتقدم اسره بيور جيم لطلاب وطالبات التوجيهي بمناسبه انتهاء تقديم الامتحانات ونتمنى لكم النجاح والتفوق عرض خاص لطلاب التوجيهي فقط ١٥٠ شيقل ٤٠ يوم ساري العرض لغايه ٢٥/٦/٢٠٢٠  N/A
Website Link  www.purefitness.gr  www.facebook.com  www.purefitness.gr
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 954  313  628
Like 5  78  92

Pure Gym Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pure Gym Top 1 ads got 5 likes. Pure Gym uses a sentence with the finishing touch title: “Γυμναστήριο Κούρος Αίγινα”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pure Gym shared 954 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pure Gym should continue to optimize the ad content.

3.Pure Gym Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-20-2020-06-20  2020-06-17-2020-06-19  2020-06-03-2020-06-08
Landing Page Link  https://www.purefitness.gr/uncategorized/9018/  https://www.facebook.com/232273693876757/posts/928829327554520/   https://www.purefitness.gr/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pure Gym are successful.

Pure Gym Creative Analysis: 

Pure Gym placed a Image ad in 2020-06-20-2020-06-20, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pure Gym Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Palestine  N/A
Language  Greek  Arabic  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pure Gym has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pure Gym Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-20-2020-06-20  2020-06-17-2020-06-19  2020-06-03-2020-06-08
During  1 days  3 days 6 days 
Like  5  78  92
Share  0  0  11
Comment  0  2  5

Advertising effectiveness is a direct manifestation of advertising. Pure Gym ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pure Gym, helping Pure Gym to grasp the ad data more clearly.