Top Ads on Purdue Northwest

Purdue Northwest Background Introduction:

Purdue Northwest is part of the internationally-respected Purdue University system and the fifth-largest public university in the state of Indiana.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Purdue Northwest has been advertising and marketing on Facebook for many years. And Purdue Northwest has placed 59 of ads on the Facebook platform in the last month. In the past few years,Purdue Northwest has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Purdue Northwest on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Purdue Northwest. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Purdue Northwest.

BigSpy

1.Purdue Northwest Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Purdue Northwest  Purdue Northwest  Purdue Northwest
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Purdue Northwest Marketing Objectives Analysis: 

Purdue Northwest has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Purdue Northwest best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Purdue Northwest Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Purdue Northwest  Credentials Matter High Quality and Value 
Ad Copy Text  Study for an MSN online at Purdue Northwest’s internationally renowned College of Nursing.  no setting  no setting
Link Description  N/A  Take the next step.  Earn an affordable MSN online.
Website Link  nursingonline.pnw.edu  nursingonline.pnw.edu  nursingonline.pnw.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  0  0
Like 14  0  0

Purdue Northwest Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Purdue Northwest Top 1 ads got 14 likes. Purdue Northwest uses a sentence with the finishing touch title: “Purdue Northwest”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Purdue Northwest shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Purdue Northwest should continue to optimize the ad content.

3.Purdue Northwest Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-20-2020-06-18  2020-06-10-2020-06-17  2020-06-10-2020-06-17
Landing Page Link  https://nursingonline.pnw.edu/masters-degree/online-msn-program/?source=MSPSC01113&ve=PNWV0477&utm_source=facebook&utm_medium=ps&utm_campaign=pnw_ps_soco_msn&utm_content=20q2_caro_study_online_college_of_nursing  https://nursingonline.pnw.edu/masters-degree/online-msn-program/?source=PNWS0201&ve=PNWV0026&utm_source=facebook&utm_medium=ps&utm_campaign=pnw_pr_soco_MSN_2018-Q2&utm_content=AdvanceYourNursingCareerPSP-LPP-SpeakerFrontOfRoomREV_LPP   https://nursingonline.pnw.edu/masters-degree/online-msn-program/?source=PNWS0323&ve=PNWV0026&utm_source=facebook&utm_medium=ps&utm_campaign=pnw_pr_soco_MSN_2018-Q2&utm_content=DiscovertwoaffordableMSN-LPP-BlackMaleNurse_LPP

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Purdue Northwest are successful.

Purdue Northwest Creative Analysis: 

Purdue Northwest placed a Carousel ad in 2020-05-20-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Purdue Northwest Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Purdue Northwest has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Purdue Northwest Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-06-10-2020-06-17  2020-06-10-2020-06-17
During  30 days  8 days 8 days 
Like  14  0  0
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Purdue Northwest ‘s Top 1 ad received 14 likes, 3 shares, 0 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Purdue Northwest, helping Purdue Northwest to grasp the ad data more clearly.