Top Ads on Pura

Pura Background Introduction:

Pura es empresa líder en Tratamiento y Purificación de Aguas. Nuestra misión es purificar el agua de hogares, comunidades y negocios para mejorar la calidad de vida de las personas y cuidar el medio ambiente. Miramos el futuro, para inspirarnos hoy.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pura has been advertising and marketing on Facebook for many years. And Pura has placed 839 of ads on the Facebook platform in the last month. In the past few years,Pura has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pura on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pura. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pura.


1.Pura Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pura  Pura  Pura
Page Categories  Water Treatment Service  Water Treatment Service  Water Treatment Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Pura Marketing Objectives Analysis: 

Pura has been operating in Water Treatment Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pura best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pura Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  No Supper Rissul tem.  Supermercado Menger, aqui tem. Supper Rissul, aqui tem. 
Ad Copy Text  no setting  no setting  no setting
Link Description  Água pura por um preço acessível.  Água pura por um preço acessível.  Água pura por um preço acessível.
Website Link
Text Word Count 0  0  0
Like 0  0  0

Pura Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pura Top 1 ads got 0 likes. Pura uses a sentence with the finishing touch title: “No Supper Rissul tem.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pura shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pura should continue to optimize the ad content.

3.Pura Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-14-2020-06-20  2020-05-14-2020-06-20  2020-05-14-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pura are successful.

Pura Creative Analysis: 

Pura placed a Image ad in 2020-05-14-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pura Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pura has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pura Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-20  2020-05-14-2020-06-20  2020-05-14-2020-06-20
During  38 days  38 days 38 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Pura ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pura, helping Pura to grasp the ad data more clearly.