Top Ads on Punkta

Punkta Background Introduction:

Punkta to internetowa multiagencja, która stawia na konkret, wygodę i dopasowanie. Jesteśmy punktem, w którym możesz zacząć i skończyć drogę do zakupu ubezpieczenia skrojonego na Twoją miarę, czyli ubezpieczenia trafionego w punkt!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Punkta has been advertising and marketing on Facebook for many years. And Punkta has placed 39 of ads on the Facebook platform in the last month. In the past few years,Punkta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Punkta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Punkta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Punkta.

BigSpy

1.Punkta Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Punkta  Punkta  Punkta
Page Categories  Insurance Agent  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Punkta Marketing Objectives Analysis: 

Punkta has been operating in Insurance Agent for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Punkta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Punkta Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Oszczędź do 580 zł na OC  Oszczędź do 580 zł na OC Oszczędź do 580 zł na OC 
Ad Copy Text  Ubezpieczenie OC tańsze nawet o 580 zł. Wybierz z 76 ofert i kup ubezpieczenie w 5 minut! Bez wych...   Kalkulator OC/AC - Wybierz z 76 ofert ubezpieczeń OC Kup tańsze ubezpieczenie nawet o 580 zł! ...  Ubezpieczenie OC tańsze nawet o 580 zł. Wybierz z 76 ofert i kup ubezpieczenie w 5 minut! Bez wych...
Link Description  Porównywarka ubezpieczeń OC/AC  Porównywarka ubezpieczeń OC/AC  Porównywarka ubezpieczeń OC/AC
Website Link  www.mfind.pl  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 115  134  115
Like 0  1  3

Punkta Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Punkta Top 1 ads got 0 likes. Punkta uses a sentence with the finishing touch title: “Oszczędź do 580 zł na OC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Punkta shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Punkta should continue to optimize the ad content.

3.Punkta Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-29-2020-06-12  2020-03-29-2020-05-02  2020-03-29-2020-05-02
Landing Page Link  https://www.mfind.pl/ubezpieczenie-oc-ac/kalkulator-oc-ac?utm_campaign=Interests&utm_source=Facebook&utm_medium=CPC&utm_term=punkta_kalkulacja_k&BRAND=PUNKTA  https://www.mfind.pl/ubezpieczenie-oc-ac/kalkulator-oc-ac?utm_campaign=Interests&utm_source=Facebook&utm_medium=CPC&utm_term=punkta_kalkulacja_k&BRAND=PUNKTA&epi=   https://www.mfind.pl/ubezpieczenie-oc-ac/kalkulator-oc-ac?utm_campaign=Interests&utm_source=Facebook&utm_medium=CPC&utm_term=punkta_kalkulacja_k&BRAND=PUNKTA&epi=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Punkta are successful.

Punkta Creative Analysis: 

Punkta placed a Video ad in 2020-03-29-2020-06-12, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Punkta Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Punkta has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Punkta Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-06-12  2020-03-29-2020-05-02  2020-03-29-2020-05-02
During  76 days  35 days 35 days 
Like  0  1  3
Share  0  0  2
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Punkta ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 76 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Punkta, helping Punkta to grasp the ad data more clearly.