Top Ads on Puma Energy

Puma Energy Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Puma Energy has been advertising and marketing on Facebook for many years. And Puma Energy has placed 43 of ads on the Facebook platform in the last month. In the past few years,Puma Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Puma Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Puma Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Puma Energy.

BigSpy

1.Puma Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Puma Energy  Puma Energy  Puma Energy
Page Categories  Petroleum Service  Petroleum Service  Petroleum Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Puma Energy Marketing Objectives Analysis: 

Puma Energy has been operating in Petroleum Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Puma Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Puma Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Ordena, Paga y Recoge!  Puma Energy Puma Energy 
Ad Copy Text  Ordena, Paga y Recoge tus productos en la sección de Tiendas desde la aplicación Puma FastPay. Si...  Paga tu orden con ATH Móvil desde la aplicación PUMA FastPay y recógela en tu tienda de convenien...  Las historias no se detienen y las mejores las vives al lado de tu familia. ❤
Link Description  N/A  Paga tu orden con ATH Móvil desde la aplicación PUMA FastPay y recógela en tu tienda de conveniencia más cercana. Si aún no tienes la aplicación, descárgala en pumafastpay.com  Las historias no se detienen y las mejores las vives al lado de tu familia. ❤
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 165  182  79
Like 60  157  254

Puma Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Puma Energy Top 1 ads got 60 likes. Puma Energy uses a sentence with the finishing touch title: “¡Ordena, Paga y Recoge!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Puma Energy shared 165 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Puma Energy should continue to optimize the ad content.

3.Puma Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-29-2020-06-18  2020-05-19-2020-06-11  2020-04-24-2020-05-31
Landing Page Link  https://www.facebook.com/PumaEnergyPuertoRico/videos/1013181955746791/  https://www.facebook.com/1421923198114038/posts/2291087684530914/   https://www.facebook.com/PumaEnergyPuertoRico/?refid=28&_ft_=adid.23844611996280647:qid.6826049408975271968:mf_story_key.-6262879412039229121:is_sponsored.1:ei.AI@AQLcOkDc2oLE8nqrMgJ1HtcQtOs1oDB0JjbJd2HOZ52Jw1dEq5AbERr5q3wV3K3XaamX-0bdEbJfy3RbtdNiBKzn:top_level_post_id.2273503909622625:content_owner_id_new.1421923198114038:page_id.1421923198114038:src.22:photo_id.2273503806289302:story_location.5:story_attachment_style.photo:view_time.1589312745:filter.h_nor:tds_flgs.3:actrs.1421923198114038:page_insights.%7B%221421923198114038%22:%7B%22page_id%22:1421923198114038,%22page_id_type%22:%22page%22,%22actor_id%22:1421923198114038,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587763866,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2273503909622625%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1421923198114038,%22page_id%22:1421923198114038,%22post_id%22:2273503909622625,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Puma Energy are successful.

Puma Energy Creative Analysis: 

Puma Energy placed a Video ad in 2020-05-29-2020-06-18, and got 60 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Puma Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Puerto Rico
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Puma Energy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Puma Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-19-2020-06-11  2020-04-24-2020-05-31
During  21 days  24 days 38 days 
Like  60  157  254
Share  11  62  24
Comment  1  19  13

Advertising effectiveness is a direct manifestation of advertising. Puma Energy ‘s Top 1 ad received 60 likes, 11 shares, 1 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Puma Energy, helping Puma Energy to grasp the ad data more clearly.