Top Ads on Puerto 92

Puerto 92 Background Introduction:

Puerto 92, Cevichops y Ceviches. ¡Los esperamos!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Puerto 92 has been advertising and marketing on Facebook for many years. And Puerto 92 has placed 8 of ads on the Facebook platform in the last month. In the past few years,Puerto 92 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Puerto 92 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Puerto 92. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Puerto 92.

BigSpy

1.Puerto 92 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Puerto 92  Puerto 92  Puerto 92
Page Categories  Other  Live & Raw Food Restaurant  Tapas Bar & Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Puerto 92 Marketing Objectives Analysis: 

Puerto 92 has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Puerto 92 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Puerto 92 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Envío GRATIS Pago Contra Entrega 20% DCTO  Puerto 92 Timeline Photos 
Ad Copy Text  -  no setting  Puerto is open with regular trading hours. See you tonight for BYO Wednesday. Open also Anzac Day ...
Link Description  N/A  ¡Puerteros, tenemos sorteo! No dejes pasar la oportunidad de ganarte: Una fuente puertera y dos mojitos Puerto 92  Puerto is open with regular trading hours. See you tonight for BYO Wednesday. Open also Anzac Day DJ/Tapas Thursday. Salud!
Website Link  el-puerto.com  www.facebook.com  www.puerto.com.au
CTA  SHOP_NOW    BOOK_TRAVEL
Text Word Count 821  0  126
Like 328  0  16

Puerto 92 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Puerto 92 Top 1 ads got 328 likes. Puerto 92 uses a sentence with the finishing touch title: “Envío GRATIS Pago Contra Entrega 20% DCTO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Puerto 92 shared 821 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Puerto 92 should continue to optimize the ad content.

3.Puerto 92 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-05-22-2019-07-12  2019-05-08-2019-05-08  2019-04-23-2019-04-24
Landing Page Link  https://el-puerto.com/products/rodilleras-deportivas-para-la-recuperacion-y-proteccion  https://www.facebook.com/Puerto92/photos/a.569678456514596/1317002941782140/?type=3   http://www.puerto.com.au/reservations

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Puerto 92 are successful.

Puerto 92 Creative Analysis: 

Puerto 92 placed a Video ad in 2019-05-22-2019-07-12, and got 328 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Puerto 92 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Peru  Australia
Language  Spanish  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Puerto 92 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Puerto 92 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-22-2019-07-12  2019-05-08-2019-05-08  2019-04-23-2019-04-24
During  52 days  1 days 2 days 
Like  328  0  16
Share  186  0  1
Comment  114  0  0

Advertising effectiveness is a direct manifestation of advertising. Puerto 92 ‘s Top 1 ad received 328 likes, 186 shares, 114 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Puerto 92, helping Puerto 92 to grasp the ad data more clearly.