Top Ads on Publix

Publix Background Introduction:

What’s cooking at Publix. Consider this page an extension of your store experience. We’re looking forward to talking with you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Publix has been advertising and marketing on Facebook for many years. And Publix has placed 211 of ads on the Facebook platform in the last month. In the past few years,Publix has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Publix on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Publix. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Publix.

BigSpy

1.Publix Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Publix  Publix  Publix
Page Categories  Kitchen/Cooking  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Publix Marketing Objectives Analysis: 

Publix has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Publix best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Publix Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Instant Pot  | Publix Super Markets | Publix Super Markets 
Ad Copy Text  Introducing NEW Instant Pot® Family Size Meal kits! The easiest way to complete dinner in an instan...  Sleep is a beautiful thing and now a good night’s sleep every night is possible with new Zzzquil p...  Save $5 on Align at Publix from 5/28-6/17 and get your balance back. Get this offer at Publix.com
Link Description  N/A  *By clicking these links, you will leave publix.com and enter the Instacart site that they operate and control. Item prices vary from in-store prices. Service fees may apply. Available in select zip codes or locations.  *By clicking these links, you will leave publix.com and enter the Instacart site that they operate and control. Item prices vary from in-store prices. Service fees may apply. Available in select zip codes or locations.
Website Link  www.publix.com  www.publix.com  www.publix.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 102  236  97
Like 35  408  325

Publix Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Publix Top 1 ads got 35 likes. Publix uses a sentence with the finishing touch title: “Instant Pot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Publix shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Publix should continue to optimize the ad content.

3.Publix Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-11-2020-06-19  2020-06-11-2020-06-18  2020-06-12-2020-06-17
Landing Page Link  https://www.publix.com/search/products/frozen-food/dbc4ba45-c3d9-4e30-8d71-e7de13038d3d?searchTerm=Instant+pot+meal+kit&facet=nationalbrands::Instant+Pot%E2%80%8B&fbclid=IwAR2mIDQ2DZ1sht48p4FrmoaWO9Y9R6Bi7yk_L4U8wYS67A9Z28RWMRxD10s  https://www.publix.com/savings/digital-coupons/health-and-nutrition   https://www.publix.com/savings/digital-coupons/health-and-nutrition?fbclid=IwAR26vn-RhZ0PX8dKzAqSnOxS2y8RSklZP1zuDMiugShk9BLGi7TkNi3H6Ng

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Publix are successful.

Publix Creative Analysis: 

Publix placed a Carousel ad in 2020-05-11-2020-06-19, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Publix Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Algeria,United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Publix has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Publix Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-19  2020-06-11-2020-06-18  2020-06-12-2020-06-17
During  40 days  8 days 6 days 
Like  35  408  325
Share  12  66  44
Comment  7  7  8

Advertising effectiveness is a direct manifestation of advertising. Publix ‘s Top 1 ad received 35 likes, 12 shares, 7 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Publix, helping Publix to grasp the ad data more clearly.