Top Ads on Public Goods

Public Goods Background Introduction:

We create healthy premium products—starting with bathroom essentials—and then sell them to members with zero markup. We use only safe and healthy ingredients. Our packaging is clean and simple—designed to complement your space.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Public Goods has been advertising and marketing on Facebook for many years. And Public Goods has placed 81 of ads on the Facebook platform in the last month. In the past few years,Public Goods has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Public Goods on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Public Goods. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Public Goods.

BigSpy

1.Public Goods Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Public Goods  Public Goods  Public Goods
Page Categories  Health/Beauty  Health/Beauty  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Public Goods Marketing Objectives Analysis: 

Public Goods has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Public Goods best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Public Goods Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plant Trees While You Shop  Celebrate Dads Everyday. Public Variety 
Ad Copy Text  Wasn't the internet supposed to make life simpler? Get just what you need at Public Goods.  "This is the best toothpaste I've used in a long time" -Claire's Dad  A Beautiful Addition to Your Living Space Bring Out a More Elegant Yet Minimal Aesthetic to Any Ar...
Link Description  No delays. Ships within a day.  N/A  A Beautiful Addition to Your Living Space Bring Out a More Elegant Yet Minimal Aesthetic to Any Area of Your Home with Our NordicHome Metal Gold Vase Set Take 5% Off Your 1st Order! Use Code: PUBLIC5
Website Link  www.publicgoods.com  www.publicgoods.com  publicvariety.com
CTA  SUBSCRIBE  SUBSCRIBE  SHOP_NOW
Text Word Count 90  70  204
Like 5  3  1019

Public Goods Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Public Goods Top 1 ads got 5 likes. Public Goods uses a sentence with the finishing touch title: “Plant Trees While You Shop”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Public Goods shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Public Goods should continue to optimize the ad content.

3.Public Goods Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-16  2020-06-12-2020-06-14  2020-05-07-2020-06-13
Landing Page Link  https://www.publicgoods.com/collections/all-products?utm_source=facebook_paid&utm_medium=Facebook_Mobile_Feed&utm_campaign=PG+-+Prospecting+-+4.21.20+-+Interest+Based+-+Lowest+Cost&utm_content=Brand(Shopping)-vid-Amazing+2&fbclid=IwAR228fET8nl9WlGNK6CtDc5x749C1wdJ0wZ1yYZS87YVa_VYXSODXDRs8C8  https://www.publicgoods.com/collections/all-products/products/toothpaste-1?utm_source=facebook_paid&utm_medium=Facebook_Mobile_Feed&utm_campaign=PG+-+Prospecting+-+4.21.20+-+Interest+Based+-+Lowest+Cost&utm_content=Prod(Toothpaste)-vid-Loren+1&fbclid=IwAR1WAlm9tqcFAY9Hxvp3KEyCaFmxZaHx27vggkXcKnzcHmx5-S9APhZ4JWw   https://publicvariety.com/products/nordichome-metal-gold-vase-set

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Public Goods are successful.

Public Goods Creative Analysis: 

Public Goods placed a Video ad in 2020-06-11-2020-06-16, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Public Goods Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Public Goods has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Public Goods Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-12-2020-06-14  2020-05-07-2020-06-13
During  6 days  3 days 38 days 
Like  5  3  1019
Share  0  0  40
Comment  0  0  104

Advertising effectiveness is a direct manifestation of advertising. Public Goods ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Public Goods, helping Public Goods to grasp the ad data more clearly.