Top Ads on Prudential

Prudential Background Introduction:

Prudential Financial - We solve Investment, Insurance and Retirement challenges, helping individuals, organizations and communities reach their goals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Prudential has been advertising and marketing on Facebook for many years. And Prudential has placed 738 of ads on the Facebook platform in the last month. In the past few years,Prudential has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Prudential on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Prudential. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Prudential.


1.Prudential Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Prudential  Prudential  Prudential
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Prudential Marketing Objectives Analysis: 

Prudential has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Prudential best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Prudential Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rs.1.5 cr cover @ Rs.657 p.m.  ICICI Prudential iProtect Smart Plan covers COVID-19 Claims 
Ad Copy Text  Your family deserves the right amount of financial security. Let ICICI Pru be your term insurance pa...  A term plan that covers your life, along with 34 Critical illnesses (optional) like Cancer, Heart at...  Ensure complete protection for your loved ones with our term insurance plan ICICI Pru iProtect Smart...
Link Description  Large cover @ affordable rates  Life + Critical illness cover  Term Insurance Premium Calculator - Calculate your Term Insurance premium online with ICICI Prulife Term Insurance Premium Calculator & financially secure your family's future today.
Website Link
Text Word Count 134  161  101
Like 24416  38740  5649

Prudential Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Prudential Top 1 ads got 24416 likes. Prudential uses a sentence with the finishing touch title: “Rs.1.5 cr cover @ Rs.657 p.m.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Prudential shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Prudential should continue to optimize the ad content.

3.Prudential Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-24-2020-06-18  2019-12-26-2020-06-18  2020-05-26-2020-06-18
Landing Page Link'19&utm_content=newsfeed+-+1+cr+++10+lakh(blue+background)+-+23.08.2018&utm_term=ips_remarketing_25%25+time+spent_90dayscid%3Dsocial:fb:banner:dm-ips-new:ips:1cr+10l:::eng::1324:cpl:::&fbclid=IwAR3_vtZW2giCSIQcHyjmkOQlfC5adQKqZq516x7MiU9N60j6GzbFs4khB18'19&utm_content=IPS_Static_New_PayGet_490_34692_27.05.2020&utm_term=ips_acquisition_lookalike_2%25_payment_page_27-40_m_pan-india&cid=social:fb:banner:dm-ips-new:ips:1-cr:::eng::34692:cpl&fbclid=IwAR368FF7iX9PgqR-fijlwtlHUnMYZnXdNJRMXJm14ovt1_riU3YvT8MWQDw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Prudential are successful.

Prudential Creative Analysis: 

Prudential placed a Image ad in 2020-02-24-2020-06-18, and got 24416 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Prudential Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,Iceland  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Prudential has the best conversion in India,Iceland, and can advertise more in India,Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Prudential Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-06-18  2019-12-26-2020-06-18  2020-05-26-2020-06-18
During  116 days  176 days 24 days 
Like  24416  38740  5649
Share  1070  322  80
Comment  1485  742  145

Advertising effectiveness is a direct manifestation of advertising. Prudential ‘s Top 1 ad received 24416 likes, 1070 shares, 1485 comments in just 116 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Prudential, helping Prudential to grasp the ad data more clearly.