Top Ads on Prudential Malaysia

Prudential Malaysia Background Introduction:

Always Listening. Always Understanding. Official fan page for Prudential Assurance Malaysia Berhad.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Prudential Malaysia has been advertising and marketing on Facebook for many years. And Prudential Malaysia has placed 39 of ads on the Facebook platform in the last month. In the past few years,Prudential Malaysia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Prudential Malaysia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Prudential Malaysia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Prudential Malaysia.

BigSpy

1.Prudential Malaysia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Prudential Malaysia  Prudential Malaysia  Prudential Malaysia
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Prudential Malaysia Marketing Objectives Analysis: 

Prudential Malaysia has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Prudential Malaysia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Prudential Malaysia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign Up & Get Cashback  WELCOME TO THE FUTURE Get Pulse by Prudential 
Ad Copy Text  Protect your family's dreams. Get 1 month premium cashback* when you sign up for PRUWealth Max or PR...  Success & freedom – you don't have to choose. Time to focus on you and PRUVenture has the perfect ...  Our WE DO spirit means always going the extra mile to protect ALL Malaysians in these trying times. ...
Link Description  From 1 June–30 June 2020  Are you the PERFECT FIT?  Special COVID-19 Coverage
Website Link  www.prudential.com.my  fb.me  wedopulse.page.link
CTA  GET_OFFER  LEARN_MORE  DOWNLOAD
Text Word Count 173  125  1780
Like 421  780  3600

Prudential Malaysia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Prudential Malaysia Top 1 ads got 421 likes. Prudential Malaysia uses a sentence with the finishing touch title: “Sign Up & Get Cashback”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Prudential Malaysia shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Prudential Malaysia should continue to optimize the ad content.

3.Prudential Malaysia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-31-2020-06-06  2020-02-06-2020-05-08  2020-04-30-2020-05-07
Landing Page Link  https://www.prudential.com.my/en/our-company/general-info/cashback-bonanza-campaign-pwm-pwp-lg?utm_source=FACEBOOK&utm_medium=CPC&utm_campaign=Prudential_PWY_TMCC%26PWP_Cashback_1-30JUNE&utm_term=FACEBOOK_TRAFFIC&utm_content=PRUWEALTHMax%26PWP  https://fb.me/   https://wedopulse.com/my/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Prudential Malaysia are successful.

Prudential Malaysia Creative Analysis: 

Prudential Malaysia placed a Image ad in 2020-05-31-2020-06-06, and got 421 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Prudential Malaysia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  Malaysia
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Prudential Malaysia has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Prudential Malaysia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-06  2020-02-06-2020-05-08  2020-04-30-2020-05-07
During  7 days  93 days 8 days 
Like  421  780  3600
Share  160  188  1863
Comment  2  41  118

Advertising effectiveness is a direct manifestation of advertising. Prudential Malaysia ‘s Top 1 ad received 421 likes, 160 shares, 2 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Prudential Malaysia, helping Prudential Malaysia to grasp the ad data more clearly.