Top Ads on Proximus

Proximus Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Proximus has been advertising and marketing on Facebook for many years. And Proximus has placed 391 of ads on the Facebook platform in the last month. In the past few years,Proximus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Proximus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Proximus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Proximus.

BigSpy

1.Proximus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Proximus  Proximus  Proximus
Page Categories  Product/Service  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Proximus Marketing Objectives Analysis: 

Proximus has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Proximus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Proximus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Online Crazy Deals  De Samsung Galaxy S20 WEB PROMO: Pay & Go + 
Ad Copy Text  De gekste deals vindt ge bij epic! Een abonnement naar keuze met daarbij een smartphone aan een zotl...  Dé assistent van je dromen, altijd op zak. Ga voor de Samsung Galaxy S20 voor maar € 123,14 met ...  Minder betalen om meer te krijgen? Het is mogelijk met Pay & Go + ! ???? Koop jouw eerste kaart v...
Link Description  Ga naar proximus.be  voor €123,14 met abonnementen.  Profiteer snel!
Website Link  www.proximus.be  www.proximus.be  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 110  113  142
Like 30  45  137

Proximus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Proximus Top 1 ads got 30 likes. Proximus uses a sentence with the finishing touch title: “Online Crazy Deals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Proximus shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Proximus should continue to optimize the ad content.

3.Proximus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-02-2020-06-20  2020-06-19-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.proximus.be/nl/id_cr_fairphone-3-64gb-black/particulieren/toestellen/winkel/fairphone-3-64gb-black.html?pricingPlan=CGFYZ?v1%3Dpaidsocial&v3=facebook-ig&v4=programmatic&v7=res-postpaid-epic-jo&fbclid=IwAR2d6eL_Tsy7RJs_bhObs3afMo9MisuIxQdzoxR7Lc9TebmF3d3HnlUrXf0  https://www.proximus.be/nl/id_cb_samsung-galaxy-s20-cosmic-grey/zelfstandigen-en-kleine-bedrijven/toestellen-voor-zelfstandigen/winkel/samsung-galaxy-s20-cosmic-grey.html?v1=paidsocial&v3=facebook&v4=programmatic&v7=se-postpaid-jo   https://ad.doubleclick.net/ddm/clk/469314284;275178099;y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Proximus are successful.

Proximus Creative Analysis: 

Proximus placed a Carousel ad in 2020-06-02-2020-06-20, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Proximus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  N/A  Belgium
Language  N/A  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Proximus has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Proximus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-06-19-2020-06-20  2020-06-10-2020-06-20
During  19 days  2 days 11 days 
Like  30  45  137
Share  0  4  3
Comment  4  9  15

Advertising effectiveness is a direct manifestation of advertising. Proximus ‘s Top 1 ad received 30 likes, 0 shares, 4 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Proximus, helping Proximus to grasp the ad data more clearly.