Top Ads on Provident

Provident Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Provident has been advertising and marketing on Facebook for many years. And Provident has placed 205 of ads on the Facebook platform in the last month. In the past few years,Provident has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Provident on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Provident. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Provident.


1.Provident Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Provident  Provident  Provident
Page Categories  Entrepreneur  Entrepreneur  Credit Union
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Provident Marketing Objectives Analysis: 

Provident has been operating in Entrepreneur for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Provident best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Provident Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Earn Guaranteed Returns  Earn 8% Guaranteed ROI On Your Property Checking Earns 1.51% APY 
Ad Copy Text  ATTENTION: Here's An Exciting Investment Opportunity with 8% ROI Guaranteed in Dubai. Choose Paramo...  Want to earn 8% guaranteed ROI on your property in Dubai? Choose Paramount Tower Hotel & Residence...  Provident’s Super Reward Checking pays 1.51% APY. No minimum balance. No monthly fee.
Link Description  Imbued in absolute finesse in every corner, Paramount Tower is the ultimate destination for you if you're looking for opulent residences. Ideal for investors, these residential suites offer you a choice of 2 & 3 bedroom.  Imbued in absolute finesse in every corner, Paramount Tower is the ultimate destination for you if you're looking for opulent residences. Ideal for investors, these residential suites offer you a choice of 2 & 3 bedroom.  Start earning high dividends today.
Website Link
Text Word Count 343  316  87
Like 15  121  11

Provident Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Provident Top 1 ads got 15 likes. Provident uses a sentence with the finishing touch title: “Earn Guaranteed Returns”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Provident shared 343 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Provident should continue to optimize the ad content.

3.Provident Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-16-2020-06-16  2020-05-16-2020-06-15  2020-05-13-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Provident are successful.

Provident Creative Analysis: 

Provident placed a Image ad in 2020-05-16-2020-06-16, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Provident Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Provident has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Provident Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-16-2020-06-16  2020-05-16-2020-06-15  2020-05-13-2020-06-14
During  32 days  31 days 33 days 
Like  15  121  11
Share  0  1  2
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Provident ‘s Top 1 ad received 15 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Provident, helping Provident to grasp the ad data more clearly.