Top Ads on PropertyGuru.com.my

PropertyGuru.com.my Background Introduction:

PropertyGuru is the leading online property portal in Asia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PropertyGuru.com.my has been advertising and marketing on Facebook for many years. And PropertyGuru.com.my has placed 55 of ads on the Facebook platform in the last month. In the past few years,PropertyGuru.com.my has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PropertyGuru.com.my on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PropertyGuru.com.my. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PropertyGuru.com.my.

BigSpy

1.PropertyGuru.com.my Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PropertyGuru.com.my  PropertyGuru.com.my  PropertyGuru.com.my
Page Categories  Real Estate  Real Estate  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PropertyGuru.com.my Marketing Objectives Analysis: 

PropertyGuru.com.my has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PropertyGuru.com.my best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PropertyGuru.com.my Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  40% Off Agent Packages  A Perfect Balance of Indulgence & Wellness PropertyGuru.com.my 
Ad Copy Text  We’re here to support agents who wish to join/rejoin the real estate industry post CMCO. With Prop...  A fusion of wind and water elements to create the utmost balance in positive living. Expect nature w...  The Suites @ Jalan Ampang is the most exciting and anticipated co-living and co-working space in Kua...
Link Description  At as low as RM401/year  Block 1 - 98% sold, proven sales track record.Low density quality abode. Excellent good for own stay or investment.  N/A
Website Link  www.agentofferings.propertyguru.com.my  www.propertyguru.com.my  easyown.propertyguru.com.my
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 229  198  274
Like 3  24  38

PropertyGuru.com.my Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PropertyGuru.com.my Top 1 ads got 3 likes. PropertyGuru.com.my uses a sentence with the finishing touch title: “40% Off Agent Packages”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PropertyGuru.com.my shared 229 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PropertyGuru.com.my should continue to optimize the ad content.

3.PropertyGuru.com.my Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-17  2020-05-26-2020-05-31  2020-05-20-2020-05-28
Landing Page Link  https://www.agentofferings.propertyguru.com.my/packages?utm_source=facebook&utm_medium=cpc&utm_campaign=agn-smp-fb-ni-oth-asdc-43998-tamt1&utm_content=5--_asdc-43998tamt1  https://www.propertyguru.com.my/new-property-launch/lake-point-residence-phase-3-2039346   https://easyown.propertyguru.com.my/property/the-suite/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PropertyGuru.com.my are successful.

PropertyGuru.com.my Creative Analysis: 

PropertyGuru.com.my placed a Image ad in 2020-06-14-2020-06-17, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PropertyGuru.com.my Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Malaysia  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PropertyGuru.com.my has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PropertyGuru.com.my Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-05-26-2020-05-31  2020-05-20-2020-05-28
During  4 days  6 days 9 days 
Like  3  24  38
Share  1  3  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. PropertyGuru.com.my ‘s Top 1 ad received 3 likes, 1 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PropertyGuru.com.my, helping PropertyGuru.com.my to grasp the ad data more clearly.