Top Ads on Property Finder

Property Finder Background Introduction:

www.propertyfinder.bh is the number one property portal in Bahrain. Find properties for BUY or RENT.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Property Finder has been advertising and marketing on Facebook for many years. And Property Finder has placed 362 of ads on the Facebook platform in the last month. In the past few years,Property Finder has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Property Finder on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Property Finder. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Property Finder.

BigSpy

1.Property Finder Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Property Finder  Property Finder  Property Finder
Page Categories  Real Estate  Website  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Property Finder Marketing Objectives Analysis: 

Property Finder has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Property Finder best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Property Finder Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ø´Ù‚Ø© للإيجار في حي المعادي   1 Kanal House for Sale in Phase 5, DHA, Lahore شقة للبيع في حي المعادي 
Ad Copy Text  -   A joyous life awaits you in this beautiful house for sale in Phase 5, DHA, Lahore. Buy it today by ...  أسهل طريق لعنوانك الجديد علي بروبرتي فايندر. إشتري في ا...
Link Description  N/A  Houses for sale: Block H, Phase 5, DHA, Lahore, Punjab, Pakistan  N/A
Website Link  www.propertyfinder.eg  www.ilaan.com  propertyfinder.eg
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 157  125  161
Like 0  1  3

Property Finder Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Property Finder Top 1 ads got 0 likes. Property Finder uses a sentence with the finishing touch title: “شقة للإيجار في حي المعادي”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Property Finder shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Property Finder should continue to optimize the ad content.

3.Property Finder Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-02-18-2020-06-20  2020-06-17-2020-06-18  2020-02-18-2020-06-18
Landing Page Link  https://www.propertyfinder.eg/ar/%D9%84%D9%84%D8%A7%D9%8A%D8%AC%D8%A7%D8%B1/%D8%B9%D9%82%D8%A7%D8%B1%D8%A7%D8%AA-%D9%84%D9%84%D8%A7%D9%8A%D8%AC%D8%A7%D8%B1.html?utm_source=facebook&utm_medium=cpc&utm_campaign=EGP_AR_Retargeting_Visitors&utm_content=EGP_AR_Retargeting_Visitors_ResRent_1  https://www.ilaan.com/property/1-kanal-house-for-sale-in-block-h-phase-5-dha-lahore-134a814bbe5541b58388b4c6c0d566e1?utm_source=Facebook_Traffic_BP_Agency_Lhr&utm_medium=Facebook_Traffic_BP_Agency_Lhr&utm_campaign=Facebook_Traffic_BP_Agency_Lhr   https://www.propertyfinder.eg/ar/%D9%84%D9%84%D8%A8%D9%8A%D8%B9/%D8%B4%D9%82%D8%A9-%D9%84%D9%84%D8%A8%D9%8A%D8%B9-%D8%A7%D9%84%D9%82%D8%A7%D9%87%D8%B1%D8%A9-%D8%AD%D9%8A-%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D8%AF%D9%8A-%D8%A7%D9%84%D9%85%D8%B9%D8%A7%D8%AF%D9%8A-%D8%B4%D8%A7%D8%B1%D8%B9-%D9%83%D9%88%D8%B1%D9%86%D9%8A%D8%B4-%D8%A7%D9%84%D9%86%D9%8A%D9%84-1056022.html?utm_source=facebook&utm_medium=cpc&utm_campaign=EGP_AR_Retargeting_Visitors&utm_content=EGP_AR_Retargeting_Visitors_ResBuy_1&fbclid=IwAR0lpIHRkP-L1qN42JS5YX1JXMepb5IstKgCiKcJWX7ool0AvueFKy7ox6U

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Property Finder are successful.

Property Finder Creative Analysis: 

Property Finder placed a Carousel ad in 2020-02-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Property Finder Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Pakistan  Egypt
Language  Danish  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Property Finder has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Property Finder Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-06-20  2020-06-17-2020-06-18  2020-02-18-2020-06-18
During  124 days  2 days 122 days 
Like  0  1  3
Share  72  2  924
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Property Finder ‘s Top 1 ad received 0 likes, 72 shares, 0 comments in just 124 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Property Finder, helping Property Finder to grasp the ad data more clearly.