Top Ads on Propane Taxi

Propane Taxi Background Introduction:

Propane Taxi delivers propane tanks in the Washington DC, Baltimore, Atlanta, Philadelphia, Denver, Austin and Dallas-Fort Worth metro areas.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Propane Taxi has been advertising and marketing on Facebook for many years. And Propane Taxi has placed 45 of ads on the Facebook platform in the last month. In the past few years,Propane Taxi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Propane Taxi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Propane Taxi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Propane Taxi.

BigSpy

1.Propane Taxi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Propane Taxi  Propane Taxi  Propane Taxi
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Propane Taxi Marketing Objectives Analysis: 

Propane Taxi has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Propane Taxi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Propane Taxi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $10 First Tank Exchange  $10 First Tank Exchange $10 Tank Offer 
Ad Copy Text  Order online. Set your old tank out. We bring a new one. Easy as that. Get your first exchange for $...  Order online. Set your old tank out. We bring a new one. Easy as that. Get your first exchange for $...  Get your grill tank exchange delivered for $10. No commitment, no fees, exchange any brand. Use code...
Link Description  Expires Jun 30, 2020  Propane tank home delivery.  First tank exchange for $10.
Website Link  try.propanetaxi.com  try.propanetaxi.com  try.propanetaxi.com
CTA  GET_OFFER_VIEW  GET_OFFER  GET_OFFER
Text Word Count 124  124  112
Like 33  13  3

Propane Taxi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Propane Taxi Top 1 ads got 33 likes. Propane Taxi uses a sentence with the finishing touch title: “$10 First Tank Exchange”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Propane Taxi shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER_VIEW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Propane Taxi should continue to optimize the ad content.

3.Propane Taxi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-04-2020-06-20  2020-03-28-2020-06-18  2020-03-22-2020-06-17
Landing Page Link  https://try.propanetaxi.com/GRILLING10  https://try.propanetaxi.com/GRILLING10   https://try.propanetaxi.com/GRILLING10?fbclid=IwAR2awfx5pfo7jaheK3NrY8QJzZ7F4aeSDuZF7uGrzMajVRYUKIGRu21vpq8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Propane Taxi are successful.

Propane Taxi Creative Analysis: 

Propane Taxi placed a Image ad in 2020-06-04-2020-06-20, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Propane Taxi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  Danish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Propane Taxi has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Propane Taxi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-03-28-2020-06-18  2020-03-22-2020-06-17
During  17 days  83 days 88 days 
Like  33  13  3
Share  0  2  13
Comment  11  4  16

Advertising effectiveness is a direct manifestation of advertising. Propane Taxi ‘s Top 1 ad received 33 likes, 0 shares, 11 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Propane Taxi, helping Propane Taxi to grasp the ad data more clearly.