Top Ads on Project 21

Project 21 Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Project 21 has been advertising and marketing on Facebook for many years. And Project 21 has placed 420 of ads on the Facebook platform in the last month. In the past few years,Project 21 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Project 21 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Project 21. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Project 21.


1.Project 21 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Project 21  Project 21  Project 21
Page Categories  Website  Company  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Project 21 Marketing Objectives Analysis: 

Project 21 has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Project 21 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Project 21 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  World of Warcraft: Private Server  N/A World of Warcraft: Classless 
Ad Copy Text  Play Free: Explore World of Warcraft as your own ...  no setting  Play Free: Explore World of Warcraft as your own ...
Link Description  Forge your Hero. Shatter Worlds.  N/A  Forge your Hero. Shatter worlds. A Custom WoW Private Server
Website Link
Text Word Count 436  0  436
Like 1832  0  1851

Project 21 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Project 21 Top 1 ads got 1832 likes. Project 21 uses a sentence with the finishing touch title: “World of Warcraft: Private Server”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Project 21 shared 436 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Project 21 should continue to optimize the ad content.

3.Project 21 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-01-19-2020-06-18  2020-06-14-2020-06-18  2020-03-07-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Project 21 are successful.

Project 21 Creative Analysis: 

Project 21 placed a Image ad in 2020-01-19-2020-06-18, and got 1832 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Project 21 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria,Greece,Albania...  Italy  Belgium,Bulgaria,Romania...
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Project 21 has the best conversion in Bulgaria,Greece,Albania..., and can advertise more in Bulgaria,Greece,Albania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Project 21 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-19-2020-06-18  2020-06-14-2020-06-18  2020-03-07-2020-06-18
During  152 days  5 days 104 days 
Like  1832  0  1851
Share  178  0  136
Comment  319  0  254

Advertising effectiveness is a direct manifestation of advertising. Project 21 ‘s Top 1 ad received 1832 likes, 178 shares, 319 comments in just 152 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Project 21, helping Project 21 to grasp the ad data more clearly.