Top Ads on Progressive
Progressive Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Progressive has been advertising and marketing on Facebook for many years. And Progressive has placed 2188 of ads on the Facebook platform in the last month. In the past few years,Progressive has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Progressive on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Progressive. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Progressive.
1.Progressive Top 3 Ads Basic Understanding
|Page Categories||Political Organization||Brewery||Brewery|
Progressive Marketing Objectives Analysis:
Progressive has been operating in Political Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Progressive best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Progressive Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Anguilla Progressive Movement - APM||N/A||N/A|
|Ad Copy Text||History in the making. Dr. Ellis Lorenzo Webster - APM signing his nomination papers! #VoteTheDoc #...||no setting||no setting|
|Link Description||History in the making. Dr. Ellis Lorenzo Webster - APM signing his nomination papers! #VoteTheDoc #ChangeCantWait||N/A||N/A|
|Text Word Count||114||0||0|
Progressive Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Progressive Top 1 ads got 110 likes. Progressive uses a sentence with the finishing touch title: “Anguilla Progressive Movement - APM”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Progressive shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Progressive should continue to optimize the ad content.
3.Progressive Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/anguillaprogressive/photos/a.475459739175070/3050157815038570/?type=3||https://www.thelondonbeerfactory.com/shop/||https://www.thelondonbeerfactory.com/shop/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Progressive are successful.
Progressive Creative Analysis:
Progressive placed a Image ad in 2020-06-11-2020-06-19, and got 110 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Progressive Top 3 Ads Audience Analysis:
|Country||N/A||United Kingdom||United Kingdom|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Progressive has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Progressive Top 3 Ads Performance Display
|During||9 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Progressive ‘s Top 1 ad received 110 likes, 12 shares, 27 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Progressive, helping Progressive to grasp the ad data more clearly.