Top Ads on Progressive Outdoors

Progressive Outdoors Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Progressive Outdoors has been advertising and marketing on Facebook for many years. And Progressive Outdoors has placed 75 of ads on the Facebook platform in the last month. In the past few years,Progressive Outdoors has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Progressive Outdoors on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Progressive Outdoors. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Progressive Outdoors.

BigSpy

1.Progressive Outdoors Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Progressive Outdoors  Progressive Outdoors  Progressive Outdoors
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Progressive Outdoors Marketing Objectives Analysis: 

Progressive Outdoors has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Progressive Outdoors best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Progressive Outdoors Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Motorcycle Insurance  Get a Motorcycle Quote Get a Boat Quote 
Ad Copy Text  Legs on the bottom, motorcycle on top? Either way, Progressive can protect you for as little as $75 ...  Be like Motaur—half man, half bike, and covered by America's #1 motorcycle insurer.  Where the air is salty, the sun is shining, and your boat is protected.
Link Description  N/A  For those born to ride  1 million+ watercraft insured
Website Link  www.progressive.com  www.progressive.com  www.progressive.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 107  85  71
Like 125  198  178

Progressive Outdoors Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Progressive Outdoors Top 1 ads got 125 likes. Progressive Outdoors uses a sentence with the finishing touch title: “Motorcycle Insurance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Progressive Outdoors shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Progressive Outdoors should continue to optimize the ad content.

3.Progressive Outdoors Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-31-2020-06-20  2020-06-02-2020-06-17  2020-05-05-2020-06-14
Landing Page Link  https://www.progressive.com/lp/motaur/?code=9903602311  https://www.progressive.com/lp/motaur/?code=9903602311   https://www.progressive.com/lp/boat/?code=9903602311&fbclid=IwAR0DX0hSTcayHZ-zUYDQLmhp5pF4nTJhlYahZL8nkUvV-70Tt2_EweFabJU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Progressive Outdoors are successful.

Progressive Outdoors Creative Analysis: 

Progressive Outdoors placed a Video ad in 2020-03-31-2020-06-20, and got 125 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Progressive Outdoors Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Ukraine,Morocco  Morocco,United States  United States
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Progressive Outdoors has the best conversion in United States,Ukraine,Morocco, and can advertise more in United States,Ukraine,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Progressive Outdoors Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-20  2020-06-02-2020-06-17  2020-05-05-2020-06-14
During  82 days  16 days 41 days 
Like  125  198  178
Share  16  51  13
Comment  26  121  52

Advertising effectiveness is a direct manifestation of advertising. Progressive Outdoors ‘s Top 1 ad received 125 likes, 16 shares, 26 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Progressive Outdoors, helping Progressive Outdoors to grasp the ad data more clearly.