Top Ads on Prodigy Finance

Prodigy Finance Background Introduction:

Disrupting the education loan market to make it easier for students to study overseas. We love what we do, and the people we work with.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Prodigy Finance has been advertising and marketing on Facebook for many years. And Prodigy Finance has placed 42 of ads on the Facebook platform in the last month. In the past few years,Prodigy Finance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Prodigy Finance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Prodigy Finance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Prodigy Finance.

BigSpy

1.Prodigy Finance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Prodigy Finance  Prodigy Finance  Prodigy Finance
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Prodigy Finance Marketing Objectives Analysis: 

Prodigy Finance has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Prodigy Finance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Prodigy Finance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  International Student Loans  International Student Loans International Student Loans 
Ad Copy Text  Student loans for a postgraduate degree abroad. No collateral required.  Student loans for STEM master's degrees overseas. Terms & Conditions apply.  Get an international student loan today, and fund a master's abroad.
Link Description  Fund a master's abroad with our student loans  Fund your studies abroad with our international student loans, available for Master’s degrees in Business, Law, Engineering, Medicine and Public Policy.  Fund a master's abroad with our student loans
Website Link  prodigyfinance.com  prodigyfinance.com  prodigyfinance.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 71  75  68
Like 410  22554  2533

Prodigy Finance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Prodigy Finance Top 1 ads got 410 likes. Prodigy Finance uses a sentence with the finishing touch title: “International Student Loans”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Prodigy Finance shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Prodigy Finance should continue to optimize the ad content.

3.Prodigy Finance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-26-2020-02-15  2019-05-21-2019-12-17  2019-04-26-2019-12-16
Landing Page Link  https://prodigyfinance.com/get-a-loan  https://prodigyfinance.com/get-a-loan   https://prodigyfinance.com/get-a-loan?utm_source=facebook&utm_medium=paidsocial&utm_content=dynamicad1&utm_campaign=student_loan_acq_02_lookalikes_+list&fbclid=IwAR20V2Q0NlH8WXihCWysG3GRrvrPT0zyxdIA6x1L2AbyyeEkmWQmDOhZfBE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Prodigy Finance are successful.

Prodigy Finance Creative Analysis: 

Prodigy Finance placed a Image ad in 2019-04-26-2020-02-15, and got 410 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Prodigy Finance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Egypt  Morocco,Egypt  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Prodigy Finance has the best conversion in Morocco,Egypt, and can advertise more in Morocco,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Prodigy Finance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-26-2020-02-15  2019-05-21-2019-12-17  2019-04-26-2019-12-16
During  296 days  211 days 235 days 
Like  410  22554  2533
Share  6  255  12
Comment  10  489  28

Advertising effectiveness is a direct manifestation of advertising. Prodigy Finance ‘s Top 1 ad received 410 likes, 6 shares, 10 comments in just 296 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Prodigy Finance, helping Prodigy Finance to grasp the ad data more clearly.