Top Ads on Procter and Gamble Eesti

Procter and Gamble Eesti Background Introduction:

Tere tulemast P&G (Procter & Gamble) lehele! Parandades igapäevaelu alates 1837. a. #proctergamble #pgfamily

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Procter and Gamble Eesti has been advertising and marketing on Facebook for many years. And Procter and Gamble Eesti has placed 33 of ads on the Facebook platform in the last month. In the past few years,Procter and Gamble Eesti has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Procter and Gamble Eesti on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Procter and Gamble Eesti. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Procter and Gamble Eesti.

BigSpy

1.Procter and Gamble Eesti Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Procter and Gamble Eesti  Procter and Gamble Eesti  Procter and Gamble Eesti
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  magento

Procter and Gamble Eesti Marketing Objectives Analysis: 

Procter and Gamble Eesti has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Procter and Gamble Eesti best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Procter and Gamble Eesti Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  P&G kingib 1x500€ ja 4x50€  Avasta uus Old Spice Deep Sea kollektsioon FAIRY KOHENE VAHT 
Ad Copy Text  Osta P&G brändide tooteid ja võida 1x500€ ja 4x50€! Leia endale sobivad tooted - Pampers, Alw...  UUS! Avasta kaardistamata meresügavuste saladus. Old Spice deep Sea – retsept värskendavaks duš...  UUS - FAIRY KOHENE VAHT: eemaldab rasva vaid hetkega!
Link Description  N/A  N/A  Eemaldab rasva vaid hetkega!
Website Link  www.tarkvalik.ee  ecoop.ee  ads.revjet.com
CTA  LEARN_MORE  SHOP_NOW  BUY_NOW
Text Word Count 132  104  53
Like 26  26  5

Procter and Gamble Eesti Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Procter and Gamble Eesti Top 1 ads got 26 likes. Procter and Gamble Eesti uses a sentence with the finishing touch title: “P&G kingib 1x500€ ja 4x50€”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Procter and Gamble Eesti shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Procter and Gamble Eesti should continue to optimize the ad content.

3.Procter and Gamble Eesti Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-04-2020-06-20  2020-03-23-2020-06-18  2020-06-15-2020-06-18
Landing Page Link  https://www.tarkvalik.ee/kampaaniad/osta-pandg-brandide-tooteid-ja-void-voita-00?utm_source=facebookee&utm_medium=social&utm_campaign=loteriikampaania_20_sanitex_mc(20200213)&utm_content=facebookee_est_cpc_maxima_1080x1080_8&utm_term=facebookee_est_0_sanitex_social_0_2&fbclid=IwAR1pBL0xdzGNcmybNj7yDEdEvkWeruAWlUtjGG6ExtbuoO8t3blMi9J2dbA  https://ecoop.ee/et/otsing/?otsing=old+spice   https://www.selver.ee/catalogsearch/result/?q=fairy

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Procter and Gamble Eesti are successful.

Procter and Gamble Eesti Creative Analysis: 

Procter and Gamble Eesti placed a Image ad in 2020-06-04-2020-06-20, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Procter and Gamble Eesti Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Australia,Estonia  Estonia
Language  Estonian  Estonian  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Procter and Gamble Eesti has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Procter and Gamble Eesti Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-03-23-2020-06-18  2020-06-15-2020-06-18
During  17 days  88 days 4 days 
Like  26  26  5
Share  3  4  2
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. Procter and Gamble Eesti ‘s Top 1 ad received 26 likes, 3 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Procter and Gamble Eesti, helping Procter and Gamble Eesti to grasp the ad data more clearly.