Top Ads on Procompta

Procompta Background Introduction:

Organisme de formation à distance préparant aux différents diplômes de comptabilité et de finance : DCG, DSCG...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Procompta has been advertising and marketing on Facebook for many years. And Procompta has placed 38 of ads on the Facebook platform in the last month. In the past few years,Procompta has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Procompta on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Procompta. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Procompta.

BigSpy

1.Procompta Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Procompta  Procompta  Procompta
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Procompta Marketing Objectives Analysis: 

Procompta has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Procompta best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Procompta Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Quizz UE1 DSCG  Cours gratuit en direct sur Facebook Cours gratuit en direct sur Facebook le 27 avril à 19h 
Ad Copy Text   Candidats à l'UE1 du DSCG, profitez du mois de juin pour commencer à vous entraîner efficacement...  Candidats à l'UE4 du DSCG, ProCompta vous donne RDV pour un entraînement intensif sur le thème in...  Chers candidats à l'UE1 du DSCG, profitez du mois d'avril pour commencer à vous entraîner efficac...
Link Description  Clliquez sur le bouton pour recevoir le lien du live  Mes-études : aide à l'orientation et à la réussite des études supérieures  Mes-études : aide à l'orientation et à la réussite des études supérieures
Website Link  www.mes-etudes.com  www.mes-etudes.com  www.mes-etudes.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 479  1585  384
Like 45  10  10

Procompta Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Procompta Top 1 ads got 45 likes. Procompta uses a sentence with the finishing touch title: “Quizz UE1 DSCG”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Procompta shared 479 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Procompta should continue to optimize the ad content.

3.Procompta Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-15  2020-06-08-2020-06-10  2020-04-20-2020-04-23
Landing Page Link  https://www.mes-etudes.com/landing/event/dscg-ue1-le-grand-quiz/1628?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D  https://www.mes-etudes.com/landing/event/dscg-ue4-entrainement-et-correction-d-annales/1627?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D   https://www.mes-etudes.com/landing/event/seance-d-entrainement-intensif/1599?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Procompta are successful.

Procompta Creative Analysis: 

Procompta placed a Image ad in 2020-06-11-2020-06-15, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Procompta Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  Morocco
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Procompta has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Procompta Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-15  2020-06-08-2020-06-10  2020-04-20-2020-04-23
During  5 days  3 days 4 days 
Like  45  10  10
Share  3  3  6
Comment  17  1  4

Advertising effectiveness is a direct manifestation of advertising. Procompta ‘s Top 1 ad received 45 likes, 3 shares, 17 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Procompta, helping Procompta to grasp the ad data more clearly.