Top Ads on Primes

Primes Background Introduction:

Primes is a health-focused apparel company with a mission to help people make big improvements to how they feel through small changes - something as simple as a new pair of socks.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Primes has been advertising and marketing on Facebook for many years. And Primes has placed 52 of ads on the Facebook platform in the last month. In the past few years,Primes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Primes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Primes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Primes.

BigSpy

1.Primes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Primes  Primes  Primes
Page Categories  Website  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Primes Marketing Objectives Analysis: 

Primes has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Primes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Primes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Primes Environnement Isolation  N'hésitez plus, réponse immédiate ici ➡️ Primes Energie Habitat 
Ad Copy Text  Faites isoler votre cave, garage, sous-sol et vide sanitaire pour 1€, c'est maintenant possible...  Votre pompe à chaleur sans débourser 1 € Jusqu'a 70 % d'économies sur vos factures de fioul et ...  â˜€ï¸ Pour une fois que l'argent tombe du ciel Agriculteur, propriétaire de hangar ou hal...
Link Description  N/A  Obtenez votre Pompe à chaleur Subventionnée > Faites des économies sur vos factures de fioul ou de gaz > Améliorez votre confort > Valorisez votre patrimoine Conformément aux lois et règlements en vigueur, vous disposez d’un droit d’accès, de rectification, de limitation, d’opposition e...  N/A
Website Link  www.facebook.com  byt.fr.nf  www.facebook.com
CTA    SIGN_UP  
Text Word Count 312  170  147
Like 31  29  289

Primes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Primes Top 1 ads got 31 likes. Primes uses a sentence with the finishing touch title: “Primes Environnement Isolation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Primes shared 312 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Primes should continue to optimize the ad content.

3.Primes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-10  2020-06-03-2020-06-09  2020-06-08-2020-06-08
Landing Page Link  https://www.facebook.com/PrimesEnvironnementIsolation/?_sref_=495458451172769&refid=7&_ft_=adid.6178093689576:qid.6836654162613554491:mf_story_key.-1675309481697227427:is_sponsored.1:ei.AI@AQLg_sfhhCblhmdFnGPTCdsTNAKLp8tVDeoRKiYBaaL05ra4NLo686iYAo9Ai4oLtyOPWPs-4y0nwluyI4HVk18E:top_level_post_id.495458454506102:content_owner_id_new.375714243147191:page_id.375714243147191:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591782588:filter.h_nor:tds_flgs.3:actrs.375714243147191:page_insights.%7B%22375714243147191%22:%7B%22page_id%22:375714243147191,%22page_id_type%22:%22page%22,%22actor_id%22:375714243147191,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1580476122,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B495458454506102%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:375714243147191,%22page_id%22:375714243147191,%22post_id%22:495458454506102,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  http://aides-pompe-a-chaleur.fr   https://www.facebook.com/primeenergiehabitat/?_sref_=282993709770701&refid=28&_ft_=adid.6192152077212:qid.6835870296739481897:mf_story_key.-76138016383691937:is_sponsored.1:ei.AI@AQLmzMswu5k2yJk1Qt430dUQo7T-KSUYdKG_Qaxuj86eKtcHffMDDDXunt2BEMXJDde-tNZVdlRRe627NAungBF-:top_level_post_id.282993713104034:content_owner_id_new.111707526899321:page_id.111707526899321:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591599652:filter.h_nor:tds_flgs.3:actrs.111707526899321:page_insights.%7B%22111707526899321%22:%7B%22page_id%22:111707526899321,%22page_id_type%22:%22page%22,%22actor_id%22:111707526899321,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590821353,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B282993713104034%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:111707526899321,%22page_id%22:111707526899321,%22post_id%22:282993713104034,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Primes are successful.

Primes Creative Analysis: 

Primes placed a Image ad in 2020-06-10-2020-06-10, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Primes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  France
Language  French  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Primes has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Primes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-10  2020-06-03-2020-06-09  2020-06-08-2020-06-08
During  1 days  7 days 1 days 
Like  31  29  289
Share  0  8  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Primes ‘s Top 1 ad received 31 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Primes, helping Primes to grasp the ad data more clearly.