Top Ads on Pregnancy+ App

Pregnancy+ App Background Introduction:

instagram ? https://www.instagram.com/pregnancyplus_app/ Twitter ? https://twitter.com/Pregnancy_App

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Pregnancy+ App has been advertising and marketing on Facebook for many years. And Pregnancy+ App has placed 338 of ads on the Facebook platform in the last month. In the past few years,Pregnancy+ App has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Pregnancy+ App on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Pregnancy+ App. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Pregnancy+ App.

BigSpy

1.Pregnancy+ App Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Pregnancy+ App  Pregnancy+ App  Pregnancy+ App
Page Categories  Website  Baby Goods/Kids Goods  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Pregnancy+ App Marketing Objectives Analysis: 

Pregnancy+ App has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Pregnancy+ App best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Pregnancy+ App Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Newborn Care  How to choose a probiotic for your baby | BabyCenter Self-feeding for babies and toddlers: Tips and tools 
Ad Copy Text  Wondering how to manage life with a newborn?  With so many options for probiotics for babies, the choice can feel overwhelming. Read this BabyCent...  Check out these easy tips to teach your little one to self-feed.
Link Description  How to survive those early weeks with a new baby.  Choosing a probiotic for your baby can be challenging. Here are three important considerations to keep in mind.  With simple foods and the right products, it's easy to teach your little one to self-feed.
Website Link  www.babycenter.ca  www.babycenter.com  www.babycenter.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 44  181  64
Like 171  31  62

Pregnancy+ App Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Pregnancy+ App Top 1 ads got 171 likes. Pregnancy+ App uses a sentence with the finishing touch title: “Newborn Care”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Pregnancy+ App shared 44 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Pregnancy+ App should continue to optimize the ad content.

3.Pregnancy+ App Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-04  2020-05-15-2020-05-22  2020-05-18-2020-05-22
Landing Page Link  https://www.babycenter.ca/c5034/newborn-care?utm_source=fb&utm_medium=branded&utm_campaign=newborn+care&fbclid=IwAR21aOkDKL-Bcb9FM9FMMoHZa2Ei0NevV6v8zYoVjoR2_ZnGpOiWLtN_gvU  https://www.babycenter.com/609_how-to-choose-a-probiotic-for-your-baby_40006962.bc?utm_source=facebook&utm_medium=social&utm_campaign=e29-babycenter_chooseaprobiotic&utm_term=e29&utm_content=post   https://www.babycenter.com/0_self-feeding-for-babies-and-toddlers-tips-and-tools_40007178.bc?utm_source=fb&utm_medium=branded&utm_campaign=self-feeding&fbclid=IwAR1v2kl5oYsOA4KQXGWx4vnWobRiZaketylSkerDYIqSefUYucXjnkJkMC8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Pregnancy+ App are successful.

Pregnancy+ App Creative Analysis: 

Pregnancy+ App placed a Image ad in 2020-06-01-2020-06-04, and got 171 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Pregnancy+ App Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Pregnancy+ App has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Pregnancy+ App Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-04  2020-05-15-2020-05-22  2020-05-18-2020-05-22
During  4 days  8 days 5 days 
Like  171  31  62
Share  21  2  18
Comment  12  1  1

Advertising effectiveness is a direct manifestation of advertising. Pregnancy+ App ‘s Top 1 ad received 171 likes, 21 shares, 12 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Pregnancy+ App, helping Pregnancy+ App to grasp the ad data more clearly.