Top Ads on Prefeitura de Florianópolis

Prefeitura de Florianópolis Background Introduction:

Seja bem-vindo a Fanpage Oficial da Prefeitura Municipal de Florianópolis. Aqui tem trabalho!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Prefeitura de Florianópolis has been advertising and marketing on Facebook for many years. And Prefeitura de Florianópolis has placed 53 of ads on the Facebook platform in the last month. In the past few years,Prefeitura de Florianópolis has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Prefeitura de Florianópolis on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Prefeitura de Florianópolis. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Prefeitura de Florianópolis.

BigSpy

1.Prefeitura de Florianópolis Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Prefeitura de Florianópolis  Prefeitura de Florianópolis  Prefeitura de Florianópolis
Page Categories  Public Service  Public Service  Public Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Prefeitura de Florianópolis Marketing Objectives Analysis: 

Prefeitura de Florianópolis has been operating in Public Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Prefeitura de Florianópolis best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Prefeitura de Florianópolis Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PMF | Liga no Alô Saúde Floripa!  Prefeitura de Florianópolis 帖子中的照片 Снимки от публикацията на Prefeitura de Florianópolis 
Ad Copy Text  Sabe o Alô Saúde Floripa? Para quem não sabe, além da Covid-19, esse serviço também pode ser a...  Doguinho de cachecol e brusinha: "a" Eu: "AAAA não mano, que fofinho, vô adotar esse nenê!" - Bri...  Asfaltaço no capricho para a nossa Coloninha! Essa rua da foto é a Blides Neves Segui, mas tá rol...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 258  600  365
Like 153  908  797

Prefeitura de Florianópolis Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Prefeitura de Florianópolis Top 1 ads got 153 likes. Prefeitura de Florianópolis uses a sentence with the finishing touch title: “PMF | Liga no Alô Saúde Floripa!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Prefeitura de Florianópolis shared 258 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Prefeitura de Florianópolis should continue to optimize the ad content.

3.Prefeitura de Florianópolis Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-06-09-2020-06-10  2020-06-08-2020-06-08  2020-06-03-2020-06-04
Landing Page Link  https://www.facebook.com/365501063558363/posts/2846786888763089/  https://www.facebook.com/365501063558363/posts/2844348139006964/   https://www.facebook.com/365501063558363/posts/2828840097224435/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Prefeitura de Florianópolis are successful.

Prefeitura de Florianópolis Creative Analysis: 

Prefeitura de Florianópolis placed a Video ad in 2020-06-09-2020-06-10, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Prefeitura de Florianópolis Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Bulgarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Prefeitura de Florianópolis has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Prefeitura de Florianópolis Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-10  2020-06-08-2020-06-08  2020-06-03-2020-06-04
During  2 days  1 days 2 days 
Like  153  908  797
Share  55  44  18
Comment  17  32  66

Advertising effectiveness is a direct manifestation of advertising. Prefeitura de Florianópolis ‘s Top 1 ad received 153 likes, 55 shares, 17 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Prefeitura de Florianópolis, helping Prefeitura de Florianópolis to grasp the ad data more clearly.