Top Ads on Prato Verde
Prato Verde Background Introduction:
Um dos mais tradicionais restaurantes vegetarianos de Porto Alegre, o Prato Verde oferece, desde 1991, alimentação variada e de qualidade, no bairro Bom Fim.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Prato Verde has been advertising and marketing on Facebook for many years. And Prato Verde has placed 17 of ads on the Facebook platform in the last month. In the past few years,Prato Verde has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Prato Verde on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Prato Verde. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Prato Verde.
1.Prato Verde Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Prato Verde | Prato Verde | Prato Verde |
| Page Categories | Buffet Restaurant | Buffet Restaurant | Buffet Restaurant |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Prato Verde Marketing Objectives Analysis:
Prato Verde has been operating in Buffet Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Prato Verde best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Prato Verde Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Prato Verde | Prato Verde | Prato Verde |
| Ad Copy Text | Confira o cardápio de sexta (19/06) no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utilizando o... | Confira o cardápio dessa terça (16/06) no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utiliza... | Confira o cardápio do final de semana no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utilizando... |
| Link Description | Confira o cardápio de sexta (19/06) no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utilizando o cupom ENTREGAPV no Delivery do Prato Verde, a entrega é gratuita! ⠀⠀⠀⠀⠀⠀⠀ _ Pizza portuguesa _ Brócolis aos 4 queijos _ Pizza de banana _ Estrogonofe de legumes (vegano) _ Soja xadrez (vegano) _ Batata palha (vegano) _ Vagem com especiarias (vegano) _ Arroz com legumes e curry (vegano) _ Feijão preto (vegano) _ Arroz integral (vegano) _ Saladas e frutas ⠀⠀⠀⠀⠀⠀⠀ Confira o cardápio completo da semana: bit.ly/PratoVerde ⠀⠀⠀⠀⠀⠀⠀ --- ⠀⠀⠀⠀⠀⠀⠀ ♂️ TELE-ENTREGA - Delivery Prato Verde https://delivery.pratoverde.com.br/ ⠀⠀⠀⠀⠀⠀⠀ PEGAR E LEVAR Pedidos pelo whatsapp 98960 0811 ⠀⠀⠀⠀⠀⠀⠀ CONGELADOS Linha de congelados à venda pelo Delivery ou pelo Whatsapp | Confira o cardápio dessa terça (16/06) no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utilizando o cupom ENTREGAPV no Delivery do Prato Verde, a entrega é gratuita! ⠀⠀⠀⠀⠀⠀⠀ _ Lasanha de ricota e provolone _ Crepe de chocolate _ Picadinho de vagem e soja (vegano) _ Legumes shop suey (vegano) _ Espaguete com tomates secos defumados _ Aipim frito (vegano) _ Repolho com tomates e manjericão (vegano) _ Feijão carioquinha (vegano) _ Arroz integral (vegano) _ Risoto de funghi (vegano) _ Saladas e frutas ⠀⠀⠀⠀⠀⠀⠀ Confira o cardápio completo da semana: bit.ly/PratoVerde ⠀⠀⠀⠀⠀⠀⠀ --- ⠀⠀⠀⠀⠀⠀⠀ ♂️ TELE-ENTREGA - Delivery Prato Verde https://delivery.pratoverde.com.br/ ⠀⠀⠀⠀⠀⠀⠀ PEGAR E LEVAR Pedidos pelo whatsapp 98960 0811 ⠀⠀⠀⠀⠀⠀⠀ CONGELADOS Linha de congelados à venda pelo Delivery ou pelo Whatsapp | Confira o cardápio do final de semana no Prato Verde. ⠀⠀⠀⠀⠀⠀⠀ ➡️➡️ Utilizando o cupom ENTREGAPV no Delivery do Prato Verde, a entrega é gratuita! ⠀⠀⠀⠀⠀⠀⠀ SÁBADO _ Espinafre gratinado 4 queijos _ Abobrinha grelhada ao shoyo (vegano) _ Bife de amendoim (vegano) _ Penne ao alho e óleo _ Aipim com molho vermelho (vegano) _ Couve flor fiesta (vegano) _ Batata doce frita _ Risoto de tomates secos (vegano) _ Feijão preto _ Arroz integral _ Saladas – tomate, cenoura, beterraba, mix de folhas (alface e rúcula) e salada mista ⠀⠀⠀⠀⠀⠀⠀ DOMINGO _ Canelone de queijo _ Torta de legumes _ Batata casquinha _ Berinjela oriental _ Espaguete ao pesto _ Couve flor com alho tostado _ Bolinho de maçã _ Arroz à grega _ Saladas – tomate, cenoura, beterraba, mix de folhas (alface e rúcula) e salada mista ⠀⠀⠀⠀⠀⠀⠀ Confira o cardápio completo da semana: bit.ly/PratoVerde ⠀⠀⠀⠀⠀⠀⠀ --- ⠀⠀⠀⠀⠀⠀⠀ ♂️ TELE-ENTREGA - Delivery Prato Verde https://delivery.pratoverde.com.br/ ⠀⠀⠀⠀⠀⠀⠀ PEGAR E LEVAR Pedidos pelo whatsapp 98960 0811 ⠀⠀⠀⠀⠀⠀⠀ CONGELADOS Linha de congelados à venda pelo Delivery ou pelo Whatsapp |
| Website Link | www.facebook.com | www.facebook.com | www.facebook.com |
| CTA | WHATSAPP_MESSAGE | ||
| Text Word Count | 848 | 900 | 1228 |
| Like | 42 | 31 | 42 |
Prato Verde Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Prato Verde Top 1 ads got 42 likes. Prato Verde uses a sentence with the finishing touch title: “Prato Verde”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Prato Verde shared 848 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Prato Verde should continue to optimize the ad content.
3.Prato Verde Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-06-18-2020-06-19 | 2020-06-15-2020-06-15 | 2020-06-12-2020-06-13 |
| Landing Page Link | https://www.facebook.com/228854247253717/posts/1699439640195163/ | https://www.facebook.com/pratoverdecozinhavegetariana/photos/a.229364490536026/1697631437042650/?type=3 | https://www.facebook.com/228854247253717/posts/1692264817579312/ |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Prato Verde are successful.
Prato Verde Creative Analysis:
Prato Verde placed a Image ad in 2020-06-18-2020-06-19, and got 42 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Prato Verde Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Prato Verde has the best conversion in Brazil, and can advertise more in Brazil in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Prato Verde Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-18-2020-06-19 | 2020-06-15-2020-06-15 | 2020-06-12-2020-06-13 |
| During | 2 days | 1 days | 2 days |
| Like | 42 | 31 | 42 |
| Share | 2 | 1 | 3 |
| Comment | 0 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Prato Verde ‘s Top 1 ad received 42 likes, 2 shares, 0 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Prato Verde, helping Prato Verde to grasp the ad data more clearly.