Top Ads on Praktiker Hellas

Praktiker Hellas Background Introduction:

Καλώς ήρθατε στην επίσημη σελίδα Facebook της Praktiker Hellas, το No1 προορισμό για DIY & Home Improvement στην Ελλάδα.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Praktiker Hellas has been advertising and marketing on Facebook for many years. And Praktiker Hellas has placed 72 of ads on the Facebook platform in the last month. In the past few years,Praktiker Hellas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Praktiker Hellas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Praktiker Hellas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Praktiker Hellas.

BigSpy

1.Praktiker Hellas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Praktiker Hellas  Praktiker Hellas  Praktiker Hellas
Page Categories  Home Improvement  Home Improvement  Home Improvement
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Praktiker Hellas Marketing Objectives Analysis: 

Praktiker Hellas has been operating in Home Improvement for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Praktiker Hellas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Praktiker Hellas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ξεφύλλισέ το!  Πάρε έμπνευση N/A 
Ad Copy Text   Νέο φυλλάδιο με προσφορές που θα κάνουν το καλοκαίρι σ...  -  Αγόρασε τα προϊόντα που χρειάζεσαι, από το e-shop μας praktike...
Link Description  ⏳ Πρόλαβε έως 05/07!  εδώ  N/A
Website Link  flip-book.praktiker.gr  www.praktiker.gr  www.praktiker.gr
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 122  161  209
Like 49  894  0

Praktiker Hellas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Praktiker Hellas Top 1 ads got 49 likes. Praktiker Hellas uses a sentence with the finishing touch title: “Ξεφύλλισέ το!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Praktiker Hellas shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Praktiker Hellas should continue to optimize the ad content.

3.Praktiker Hellas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-17-2020-06-18  2020-06-05-2020-06-18  2020-05-14-2020-06-17
Landing Page Link  https://flip-book.praktiker.gr/flip-book/kw25/index.html  https://www.praktiker.gr/deco   https://www.praktiker.gr/?utm_source=facebook&utm_medium=productcatalog&utm_campaign=productcatalog&utm_content=broadgeneral_CPT

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Praktiker Hellas are successful.

Praktiker Hellas Creative Analysis: 

Praktiker Hellas placed a Image ad in 2020-06-17-2020-06-18, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Praktiker Hellas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Bulgaria
Language  Greek  Greek  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Praktiker Hellas has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Praktiker Hellas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-05-2020-06-18  2020-05-14-2020-06-17
During  2 days  14 days 35 days 
Like  49  894  0
Share  1  31  0
Comment  1  8  0

Advertising effectiveness is a direct manifestation of advertising. Praktiker Hellas ‘s Top 1 ad received 49 likes, 1 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Praktiker Hellas, helping Praktiker Hellas to grasp the ad data more clearly.