Top Ads on Posthaus

Posthaus Background Introduction:

O seu portal de moda aqui no Facebook! <3 Entregamos em todo o Brasil! www.posthaus.com.br Central de Atendimento: http://www.posthaus.com.br/central-de-atendimento/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Posthaus has been advertising and marketing on Facebook for many years. And Posthaus has placed 177 of ads on the Facebook platform in the last month. In the past few years,Posthaus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Posthaus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Posthaus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Posthaus.

BigSpy

1.Posthaus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Posthaus  Posthaus  Posthaus
Page Categories  Clothing Store  Clothing Store  Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Posthaus Marketing Objectives Analysis: 

Posthaus has been operating in Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Posthaus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Posthaus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Liquida até 70% OFF  Apenas R$59.99 Apenas R$9.99 
Ad Copy Text  Diversas opções do PP ao Plus Size da peça mais queridinha do guarda-roupa Escolha seu modelo de...  Quem avisa amigo é: nossos produtos tem estoque limitado! Garanta agora os seus favoritos!  Piscou, achou! O look que você estava procurando está aqui!
Link Description  Mais de 15 MIL Ofertas  N/A  N/A
Website Link  www.posthaus.com.br  www.posthaus.com.br  www.posthaus.com.br
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 131  93  62
Like 20  0  0

Posthaus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Posthaus Top 1 ads got 20 likes. Posthaus uses a sentence with the finishing touch title: “Liquida até 70% OFF”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Posthaus shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Posthaus should continue to optimize the ad content.

3.Posthaus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-27-2020-06-19  2019-09-19-2020-06-18  2019-09-19-2020-06-18
Landing Page Link  https://www.posthaus.com.br/moda/vestido-midi.html?lnk=16447&ORDEM=MAIS_VENDIDOS&mkt=FACE7163&utm_source=FACEBOOK&utm_medium=NOVOS&utm_campaign=FACE_TESTEACQ1_NOVOS_BROAD_ESTATICO&fbclid=IwAR1jDENX3OmhUqkFeg34jD7phZ6ueZ6TeGOVhsTKvwaJjdBFQaD8D4lQZO0  https://www.posthaus.com.br/calcado-feminino/tenis-nadine-grafite-pink_art276399?mkt=FACER089&utm_source=FACEBOOK&utm_medium=REMARKETING&utm_campaign=FACE_REMARKETING_ADDTOCART_DPA   https://www.posthaus.com.br/?mkt=FACER091&utm_source=FACEBOOK&utm_medium=REMARKETING&utm_campaign=FACE_REMARKETING_CROSSSELL_DPA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Posthaus are successful.

Posthaus Creative Analysis: 

Posthaus placed a Carousel ad in 2020-04-27-2020-06-19, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Posthaus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Lithuanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Posthaus has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Posthaus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-06-19  2019-09-19-2020-06-18  2019-09-19-2020-06-18
During  54 days  274 days 274 days 
Like  20  0  0
Share  0  4205  206
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Posthaus ‘s Top 1 ad received 20 likes, 0 shares, 0 comments in just 54 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Posthaus, helping Posthaus to grasp the ad data more clearly.