Top Ads on Poste-Italiane

Poste-Italiane Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Poste-Italiane has been advertising and marketing on Facebook for many years. And Poste-Italiane has placed 42 of ads on the Facebook platform in the last month. In the past few years,Poste-Italiane has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Poste-Italiane on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Poste-Italiane. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Poste-Italiane.


1.Poste-Italiane Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Poste-Italiane  Poste-Italiane  Poste-Italiane
Page Categories  Company  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Poste-Italiane Marketing Objectives Analysis: 

Poste-Italiane has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Poste-Italiane best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Poste-Italiane Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Poste Italiane  (36 211) (16332) 
Ad Copy Text  Da oggi una grande, conveniente novità: il comodo servizio di spesa online su Fresco Market ed il 5...  Ottieni un nuovo smartphone per € 1,90 Consegna in 6 giorni  Ottieni un nuovo smartphone per € 1,90 Consegna in 6 giorni
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 257  61  61
Like 22  83  25

Poste-Italiane Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Poste-Italiane Top 1 ads got 22 likes. Poste-Italiane uses a sentence with the finishing touch title: “Poste Italiane”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Poste-Italiane shared 257 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Poste-Italiane should continue to optimize the ad content.

3.Poste-Italiane Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-11-2020-06-22  2020-06-04-2020-06-10  2020-06-04-2020-06-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Poste-Italiane are successful.

Poste-Italiane Creative Analysis: 

Poste-Italiane placed a Carousel ad in 2020-06-11-2020-06-22, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Poste-Italiane Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Italy  Italy
Language  Italian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Poste-Italiane has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Poste-Italiane Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-22  2020-06-04-2020-06-10  2020-06-04-2020-06-08
During  12 days  7 days 5 days 
Like  22  83  25
Share  4  16  9
Comment  0  8  1

Advertising effectiveness is a direct manifestation of advertising. Poste-Italiane ‘s Top 1 ad received 22 likes, 4 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Poste-Italiane, helping Poste-Italiane to grasp the ad data more clearly.