Top Ads on PostFinance Top Scorer

PostFinance Top Scorer Background Introduction:

Mit dem «Top Scorer»-Engagement für den Eishockey-Nachwuchs fördert PostFinance direkt und nachhaltig den Eishockey-Nachwuchs. Seit 2002 wurde der Schweizer Eishockey Nachwuchs mit fast 5 Millionen Franken unterstützt.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PostFinance Top Scorer has been advertising and marketing on Facebook for many years. And PostFinance Top Scorer has placed 7 of ads on the Facebook platform in the last month. In the past few years,PostFinance Top Scorer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PostFinance Top Scorer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PostFinance Top Scorer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PostFinance Top Scorer.

BigSpy

1.PostFinance Top Scorer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PostFinance Top Scorer  PostFinance Top Scorer  PostFinance Top Scorer
Page Categories  Professional Sports League  Professional Sports League  Professional Sports League
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PostFinance Top Scorer Marketing Objectives Analysis: 

PostFinance Top Scorer has been operating in Professional Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PostFinance Top Scorer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PostFinance Top Scorer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Plus qu’un simple but  PostFinance Top Scorer Mehr als nur ein Goal 
Ad Copy Text  La relève exulte: 30 buts du PostFinance Top Scorer = 1 camp d’entraînement.  no setting  Da jubelt der Nachwuchs: 30 Goals des PostFinance Top Scorers sind 1 Trainingslager.
Link Description  Voir la relève en profiter  Was für ein (Top Scorer-)Salat: Findest du die Namen der aktuell besten 5 PostFinance Top Scorer? Frohe Weihnachten!  So profitiert der Nachwuchs
Website Link  www.postfinance.ch  www.facebook.com  www.postfinance.ch
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 80  0  84
Like 21  0  22

PostFinance Top Scorer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PostFinance Top Scorer Top 1 ads got 21 likes. PostFinance Top Scorer uses a sentence with the finishing touch title: “Plus qu’un simple but”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PostFinance Top Scorer shared 80 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PostFinance Top Scorer should continue to optimize the ad content.

3.PostFinance Top Scorer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-11-28-2019-12-29  2019-12-26-2019-12-26  2019-11-28-2019-12-25
Landing Page Link  https://www.postfinance.ch/fr/notre-profil/engagement/hockey-sur-glace/morethanhockey.html  https://www.facebook.com/144971035542569/posts/2846763012030011/   https://www.postfinance.ch/de/ueber-uns/engagements/eishockey/morethanhockey.html?WT.mc_id=some_fb_TSK1920_2_gr&utm_source=fbkplatform&utm_medium=paidsocial&utm_campaign=PSP8-04172+(a_postfinance)(y_2019)(q_4)(m_dec)(p_topscorer)(g_videoviews)(l_DE)(t_interest)(v_welle2)&utm_content=6146469534744&fbclid=IwAR2jYDNSH7pmka6d6ZhzEXLnfujqr6S8aJC90DbJV4m9QxPre2QBk5rkLIw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PostFinance Top Scorer are successful.

PostFinance Top Scorer Creative Analysis: 

PostFinance Top Scorer placed a Video ad in 2019-11-28-2019-12-29, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PostFinance Top Scorer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  French  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PostFinance Top Scorer has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PostFinance Top Scorer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-28-2019-12-29  2019-12-26-2019-12-26  2019-11-28-2019-12-25
During  32 days  1 days 28 days 
Like  21  0  22
Share  2  0  3
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. PostFinance Top Scorer ‘s Top 1 ad received 21 likes, 2 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PostFinance Top Scorer, helping PostFinance Top Scorer to grasp the ad data more clearly.