Top Ads on Post Office Hotel

Post Office Hotel Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Post Office Hotel has been advertising and marketing on Facebook for many years. And Post Office Hotel has placed 2 of ads on the Facebook platform in the last month. In the past few years,Post Office Hotel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Post Office Hotel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Post Office Hotel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Post Office Hotel.

BigSpy

1.Post Office Hotel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Post Office Hotel  Post Office Hotel  Post Office Hotel
Page Categories  Hotel Bar  Pub  -
Marketing Objectives Other  Other  -
ECommerce Softwares  wordpress  N/A  -

Post Office Hotel Marketing Objectives Analysis: 

Post Office Hotel has been operating in Hotel Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Post Office Hotel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Post Office Hotel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #fortheloveofyourlocal  Mother's Day in The Dining Hall
Ad Copy Text  no setting  Treat your mum to a delicious 4 course set menu in the Dining Hall this Mother's Day  -
Link Description  N/A  Food  -
Website Link  www.postofficehotelgulgong.com.au  www.facebook.com  -
CTA  LEARN_MORE  EVENT_RSVP  -
Text Word Count 0  84  -
Like 0  11  -

Post Office Hotel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Post Office Hotel Top 1 ads got 0 likes. Post Office Hotel uses a sentence with the finishing touch title: “#fortheloveofyourlocal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Post Office Hotel shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Post Office Hotel should continue to optimize the ad content.

3.Post Office Hotel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  -
Ad Time   2020-04-15-2020-05-15  2019-03-25-2019-04-23  -
Landing Page Link  http://postofficehotelgulgong.com.au/  https://www.facebook.com/122257844495360/posts/2000219440032515/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Post Office Hotel are successful.

Post Office Hotel Creative Analysis: 

Post Office Hotel placed a Video ad in 2020-04-15-2020-05-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Post Office Hotel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Post Office Hotel has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Post Office Hotel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-15-2020-05-15  2019-03-25-2019-04-23  -
During  31 days  30 days
Like  0  11  -
Share  0  0  -
Comment  0  1  -

Advertising effectiveness is a direct manifestation of advertising. Post Office Hotel ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Post Office Hotel, helping Post Office Hotel to grasp the ad data more clearly.