Top Ads on Portocred

Portocred Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Portocred has been advertising and marketing on Facebook for many years. And Portocred has placed 10 of ads on the Facebook platform in the last month. In the past few years,Portocred has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Portocred on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Portocred. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Portocred.

BigSpy

1.Portocred Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Portocred  Portocred  Portocred
Page Categories  Cash Advance Service  Cash Advance Service  Cash Advance Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Portocred Marketing Objectives Analysis: 

Portocred has been operating in Cash Advance Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Portocred best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Portocred Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Taxas reduzidas 
Ad Copy Text  no setting  no setting  É funcionário público e precisa de dinheiro? Vem pra Portocred. Aqui temos o crédito do jeito qu...
Link Description  N/A  N/A  Confira!
Website Link  play.google.com  play.google.com  www.portocred.com.br
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 0  0  198
Like 0  0  13

Portocred Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Portocred Top 1 ads got 0 likes. Portocred uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Portocred shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Portocred should continue to optimize the ad content.

3.Portocred Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-03-24-2020-04-28  2020-03-24-2020-04-28  2020-03-16-2020-03-18
Landing Page Link  http://play.google.com/store/apps/details?id=br.com.inueva.contablet.portocred_ecp  http://play.google.com/store/apps/details?id=br.com.inueva.contablet.portocred_ecp   https://www.portocred.com.br/s/consignado-publico

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Portocred are successful.

Portocred Creative Analysis: 

Portocred placed a Carousel ad in 2020-03-24-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Portocred Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  French  French  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Portocred has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Portocred Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-24-2020-04-28  2020-03-24-2020-04-28  2020-03-16-2020-03-18
During  36 days  36 days 3 days 
Like  0  0  13
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Portocred ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Portocred, helping Portocred to grasp the ad data more clearly.