Top Ads on Portfolio

Portfolio Background Introduction:

עמוד הפייסבוק של מגזין פורטפוליו prtfl.co.il

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Portfolio has been advertising and marketing on Facebook for many years. And Portfolio has placed 812 of ads on the Facebook platform in the last month. In the past few years,Portfolio has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Portfolio on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Portfolio. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Portfolio.

BigSpy

1.Portfolio Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Portfolio  Portfolio  Portfolio
Page Categories  Financial Service  Shopping & Retail  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  shopify  N/A

Portfolio Marketing Objectives Analysis: 

Portfolio has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Portfolio best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Portfolio Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Efficient Option Buyer  N/A 100% Free! 
Ad Copy Text  no setting  no setting  STOP visiting different news sources, price & portfolio sites. Get it all, real-time in your Dashboa...
Link Description  N/A  N/A  N/A
Website Link  university.vectorvest.com  portfolio11.com  play.google.com
CTA    SHOP_NOW  DOWNLOAD
Text Word Count 0  0  111
Like 0  0  2060

Portfolio Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Portfolio Top 1 ads got 0 likes. Portfolio uses a sentence with the finishing touch title: “The Efficient Option Buyer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Portfolio shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Portfolio should continue to optimize the ad content.

3.Portfolio Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Others  Video
Ad Time   2020-06-19-2020-06-20  2020-06-17-2020-06-20  2020-05-17-2020-06-20
Landing Page Link  https://university.vectorvest.com/courses/efficient-options-buyer  https://portfolio11.com/   http://play.google.com/store/apps/details?id=dashboard.io.android.app

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Portfolio are successful.

Portfolio Creative Analysis: 

Portfolio placed a Image ad in 2020-06-19-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Portfolio Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,United States  United States  Pakistan,Algeria,Armenia
Language  English  French  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Portfolio has the best conversion in Canada,United States, and can advertise more in Canada,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Portfolio Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-06-17-2020-06-20  2020-05-17-2020-06-20
During  2 days  4 days 35 days 
Like  0  0  2060
Share  0  0  498
Comment  0  0  498

Advertising effectiveness is a direct manifestation of advertising. Portfolio ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Portfolio, helping Portfolio to grasp the ad data more clearly.