Top Ads on Portea Medical

Portea Medical Background Introduction:

Portea is a leading home healthcare pioneer and the fastest growing provider of in-home medical care in India & Malaysia.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Portea Medical has been advertising and marketing on Facebook for many years. And Portea Medical has placed 142 of ads on the Facebook platform in the last month. In the past few years,Portea Medical has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Portea Medical on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Portea Medical. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Portea Medical.

BigSpy

1.Portea Medical Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Portea Medical  Portea Medical  Portea Medical
Page Categories  Home Health Care Service  Home Health Care Service  Home Health Care Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Portea Medical Marketing Objectives Analysis: 

Portea Medical has been operating in Home Health Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Portea Medical best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Portea Medical Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ஜான்சன் & ஜான்சன் க்ளுகோமீட்டர், 50% தள்ளுபடி  Diabetes Care Package with Free Counselling ! सीमित समय की पेशकश 70% की छूट 
Ad Copy Text  -  Making your Health a Priority is as Important as Social Distancing. Get Complete Diabetes Care Plan...  -
Link Description  இலவச உணவு மற்றும் ஊட்டச்சத்து திட்டம் வழங்கப்படும்  Limited Period Offer  सीमित अवधि की पेशकश
Website Link  lp.portea.com  lp.portea.com  lp.portea.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 508  199  360
Like 313  308  3

Portea Medical Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Portea Medical Top 1 ads got 313 likes. Portea Medical uses a sentence with the finishing touch title: “ஜான்சன் & ஜான்சன் க்ளுகோமீட்டர், 50% தள்ளுபடி”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Portea Medical shared 508 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Portea Medical should continue to optimize the ad content.

3.Portea Medical Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://lp.portea.com/1199-incontrol-tamil/?utm_source=Facebook_Medybiz&utm_medium=CPL&adCampaign=INCONTROL-Tamil-1199-May&adGroup=INCONTROL-Tamil-1199&utm_city=%7Bcity%7D&fbclid=IwAR0iHiC_JPLu0BnmTEOB-PDIb2hKRkcUP8OUGoW-oNacPKhaC3QQBJ4a10I  https://lp.portea.com/1199-incontrol-english/?utm_source=Facebook_Medybiz&utm_medium=CPL&adCampaign=INCONTROL-Pan+India-1199-May&adGroup=INCONTROL-Pan+India-1199&utm_city=%7Bcity%7D&fbclid=IwAR3coWySeCdf7VVk-j_UxfXslIT8yS9pdHpFoTJMAmAyjbnuST6Y2bSdWNk   https://lp.portea.com/1199-incontrol-hindi/?utm_source=Facebook_Medybiz&utm_medium=CPL&adCampaign=INCONTROL-Malayalam-1199-May&adGroup=INCONTROL-Malayalam-1199&utm_city=%7Bcity%7D&fbclid=IwAR0oQYQ-upBIOUbiBYnI0FevDARpim0qzX_EPqA76Omtine-r5P8JiQYPAA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Portea Medical are successful.

Portea Medical Creative Analysis: 

Portea Medical placed a Image ad in 2020-06-16-2020-06-19, and got 313 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Portea Medical Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Tamil  English  Hindi

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Portea Medical has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Portea Medical Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-16-2020-06-18
During  4 days  3 days 3 days 
Like  313  308  3
Share  41  10  0
Comment  21  15  0

Advertising effectiveness is a direct manifestation of advertising. Portea Medical ‘s Top 1 ad received 313 likes, 41 shares, 21 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Portea Medical, helping Portea Medical to grasp the ad data more clearly.