Top Ads on Portal from Facebook

Portal from Facebook Background Introduction:

Smart, hands-free video calling with Alexa built-in.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Portal from Facebook has been advertising and marketing on Facebook for many years. And Portal from Facebook has placed 734 of ads on the Facebook platform in the last month. In the past few years,Portal from Facebook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Portal from Facebook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Portal from Facebook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Portal from Facebook.

BigSpy

1.Portal from Facebook Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Portal from Facebook  Portal from Facebook  Portal from Facebook
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Portal from Facebook Marketing Objectives Analysis: 

Portal from Facebook has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Portal from Facebook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Portal from Facebook Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  If you can't be there, feel there.  Smart video calling with Alexa Built-in. Smart video calling with Alexa Built-in. 
Ad Copy Text  Now more than ever, we need each other. So let's stay connected, for moments big and small.  Stay connected to friends and family all year long with Portal from Facebook.  Stay connected to friends and family all year long with Portal from Facebook. Save up to £50 when y...
Link Description  Portal from Facebook  Portal from Facebook  Portal from Facebook
Website Link  portal.facebook.com  portal.facebook.com  portal.facebook.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 91  77  115
Like 22  2216  2280

Portal from Facebook Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Portal from Facebook Top 1 ads got 22 likes. Portal from Facebook uses a sentence with the finishing touch title: “If you can't be there, feel there.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Portal from Facebook shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Portal from Facebook should continue to optimize the ad content.

3.Portal from Facebook Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-02-2020-06-19  2020-04-16-2020-06-18  2020-04-01-2020-06-18
Landing Page Link  https://portal.facebook.com/ca/?utm_source=fb&utm_medium=paidsoc&utm_campaign=23844717599360581&utm_content=23844717599330581&utm_term=brpro&utm_placement=Facebook_Mobile_Feed  https://portal.facebook.com/gb/products/portal-mini/?utm_source=fb&utm_medium=paidsoc&utm_campaign=23844669660650403&utm_content=23844669660930403&utm_term=brpro&utm_placement=Facebook_Mobile_Feed&refid=28&_ft_=adid.23844675392110403:qid.6817920672585293923:mf_story_key.777850921222410636:is_sponsored.1:ei.AI@AQKR9QrywssYPtskJwhwOBYRRm8atbYNKImPBr_nCC5I-cvjHQsp5954jQZfrQ4Y45HA2cH9twoXpE33ZBzKbTc4:top_level_post_id.854513828380589:content_owner_id_new.332150093950301:call_to_action_type.LEARN_MORE:page_id.332150093950301:src.22:photo_id.245540593235628:story_location.5:story_attachment_style.video_direct_response:view_time.1587420501:filter.h_nor:tds_flgs.3:actrs.332150093950301:page_insights.%7B%22332150093950301%22:%7B%22page_id%22:332150093950301,%22actor_id%22:332150093950301,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587077551,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B854513828380589%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:332150093950301,%22page_id%22:332150093950301,%22post_id%22:854513828380589,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R   https://portal.facebook.com/gb/products/portal-mini/?utm_source=fb&utm_medium=paidsoc&utm_campaign=23844554033830403&utm_content=23844567373960403&utm_term=drrtg&utm_placement=Facebook_Mobile_Feed&refid=7&_ft_=adid.23844573084600403:qid.6810985472588114227:mf_story_key.-5918086333669880836:is_sponsored.1:ei.AI@AQJSM5qwYvFrIOrpvVwFkpgEoJ7Ir3iz5MqjmhsmEb-MDBbb4RLZ9foc633HGOKANHq0BmRC9MFPfvJSPF9_5Ebm:top_level_post_id.841521396346499:content_owner_id_new.332150093950301:call_to_action_type.SHOP_NOW:page_id.332150093950301:src.22:story_location.5:story_attachment_style.share:view_time.1585806131:filter.h_nor:tds_flgs.3:actrs.332150093950301:page_insights.%7B%22332150093950301%22:%7B%22page_id%22:332150093950301,%22actor_id%22:332150093950301,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1585517645,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B841521396346499%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:332150093950301,%22page_id%22:332150093950301,%22post_id%22:841521396346499,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=*J*J*JH-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Portal from Facebook are successful.

Portal from Facebook Creative Analysis: 

Portal from Facebook placed a Video ad in 2020-06-02-2020-06-19, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Portal from Facebook Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  United Kingdom,Belgium,India  United Kingdom,Belgium
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Portal from Facebook has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Portal from Facebook Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-04-16-2020-06-18  2020-04-01-2020-06-18
During  18 days  64 days 79 days 
Like  22  2216  2280
Share  3  389  423
Comment  0  193  391

Advertising effectiveness is a direct manifestation of advertising. Portal from Facebook ‘s Top 1 ad received 22 likes, 3 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Portal from Facebook, helping Portal from Facebook to grasp the ad data more clearly.