Top Ads on PortAventura

PortAventura Background Introduction:

Sitio oficial en Facebook de PortAventura World Parks & Resort

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

PortAventura has been advertising and marketing on Facebook for many years. And PortAventura has placed 79 of ads on the Facebook platform in the last month. In the past few years,PortAventura has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for PortAventura on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for PortAventura. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from PortAventura.

BigSpy

1.PortAventura Top 3 Ads Basic Understanding

   top1  top2  top3
Name  PortAventura  PortAventura  PortAventura
Page Categories  Amusement & Theme Park  Amusement & Theme Park  Amusement & Theme Park
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

PortAventura Marketing Objectives Analysis: 

PortAventura has been operating in Amusement & Theme Park for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. PortAventura best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.PortAventura Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ahora 20% de Descuento  Súmate a nuestro 25 aniversario Súmate a nuestro 25 aniversario 
Ad Copy Text  Ahora 20% de Descuento ¡Solo hasta el 22 de Marzo! Compra ya tu entrada combinada 3 días para Port...  ¡Haz ahora tu reserva para 2020! Alójate en uno de nuestros hoteles y disfruta de Entradas para Po...  ¡Ven a PortAventura World este 2020 y celebra nuestro 25 aniversario! Entradas para PortAventura Pa...
Link Description  ¡Reserva ahora!  ¡Reserva ahora!  ¡Reserva ahora!
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 131  158  145
Like 111  448  178

PortAventura Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. PortAventura Top 1 ads got 111 likes. PortAventura uses a sentence with the finishing touch title: “Ahora 20% de Descuento ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. PortAventura shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. PortAventura should continue to optimize the ad content.

3.PortAventura Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-23-2020-02-23  2020-02-17-2020-02-17  2020-01-12-2020-01-29
Landing Page Link  https://www.portaventuraworld.com/promociones/descuento-entradas?utm_source=facebook-paid&utm_medium=social-rem&utm_campaign=ENTRADAS-COMBINADAS&utm_content=3D-20DTO&utm_term=FBAds  https://ad.doubleclick.net/ddm/trackclk/N382404.270751FACEBOOK/B23673122.264468887;dc_trk_aid=459718230;dc_trk_cid=126923672;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR1U50dMczZccIymyYawkvaW637FcgrL__uPqKeAMtuRIDLld2Ky6tEtAZo   https://www.portaventuraworld.com/promociones/entrada-hotel?utm_source=facebook-paid&utm_medium=social-rem&utm_campaign=RESERVA2020&utm_content=60eur-persona&utm_term=FBAds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by PortAventura are successful.

PortAventura Creative Analysis: 

PortAventura placed a Video ad in 2020-02-23-2020-02-23, and got 111 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.PortAventura Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

PortAventura has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.PortAventura Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-23-2020-02-23  2020-02-17-2020-02-17  2020-01-12-2020-01-29
During  1 days  1 days 18 days 
Like  111  448  178
Share  11  41  9
Comment  3  14  5

Advertising effectiveness is a direct manifestation of advertising. PortAventura ‘s Top 1 ad received 111 likes, 11 shares, 3 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for PortAventura, helping PortAventura to grasp the ad data more clearly.