Top Ads on Port of Vancouver

Port of Vancouver Background Introduction:

Canada’s largest port and 3rd largest in North America, connecting Canada to more than 170 economies, supporting more than 115,000 local jobs. #MyPortCity Account managed by the Vancouver Fraser Port Authority.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Port of Vancouver has been advertising and marketing on Facebook for many years. And Port of Vancouver has placed 35 of ads on the Facebook platform in the last month. In the past few years,Port of Vancouver has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Port of Vancouver on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Port of Vancouver. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Port of Vancouver.

BigSpy

1.Port of Vancouver Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Port of Vancouver  Port of Vancouver  Port of Vancouver
Page Categories  Agricultural Service  Agricultural Service  Port
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  wordpress

Port of Vancouver Marketing Objectives Analysis: 

Port of Vancouver has been operating in Agricultural Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Port of Vancouver best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Port of Vancouver Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Boosting our economy 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  We have the equipment you are looking for.  Building brighter futures
Website Link  avenuemachinery.ca  avenuemachinery.ca  www.portvancouver.com
CTA  LEARN_MORE  OPEN_LINK  WATCH_MORE
Text Word Count 0  0  0
Like 0  0  0

Port of Vancouver Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Port of Vancouver Top 1 ads got 0 likes. Port of Vancouver uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Port of Vancouver shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Port of Vancouver should continue to optimize the ad content.

3.Port of Vancouver Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-19-2020-06-20  2020-03-06-2020-06-20  2020-05-28-2020-06-14
Landing Page Link  https://avenuemachinery.ca/product/kubota-ssv-skid-steer-loaders/  https://avenuemachinery.ca/   https://www.portvancouver.com/stories/foundations

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Port of Vancouver are successful.

Port of Vancouver Creative Analysis: 

Port of Vancouver placed a Image ad in 2020-06-19-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Port of Vancouver Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Port of Vancouver has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Port of Vancouver Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-20  2020-03-06-2020-06-20  2020-05-28-2020-06-14
During  2 days  107 days 18 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Port of Vancouver ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Port of Vancouver, helping Port of Vancouver to grasp the ad data more clearly.